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Work experience

Nov 2008Present

Director - Product Development and Product Management

Service Wing Solutions Inc.

Service Wing Solutions is a start-up company providing Decision Support and Data Intelligence solutions to the Hospitality, Healthcare and Fitness industries leveraging a SaaS platform and Web 2.0 technologies.   I was recruited by the CEO and Board to manage the definition, development and market introduction of all products including performing all market research, setting market share, growth and profitability targets and facilitating customer adoption and post-sales support.

6 Ways I Have Added Business Value at Service Wing:

1)I led the definition of the product vision, created all market research, competitive analysis and product definition (MRD/PRD) phases for 3 industry-specific solutions. Engaged three “lighthouse” accounts during product definition; each account adopted the product in phase 1.

2)Managed all off-shore product development to insure on-time delivery of phase 1 and 2 products.Made critical trade-off decisions to keep scope of development clear and on track.Tracked software customization, defects and issues. Involved during each phase of the SDLC.

3)Developed technology strategy and implemented business intelligence solution purchased by first customer.

4)Implemented eXtreme Programming (Agile) & SCRUM development methodology with 12-person India-based team that resulted in a 3 month acceleration in time to market and reduced FTE headcount by 25%. Applied Extreme Product Management (XPM) principles to create the minimum artifacts required to deliver a product the market wants.

5)Secured Round 1 funding by presenting corporate vision, product concepts and market growth opportunity to groups of investors.

6)Leveraged the use of Drupal platform for internal development and new support website.Solution was deployed quickly and helped focus their web development team on higher priority, business-oriented projects.

Additional Expertise: HIPAA, Patient intake kioks/tablets, HIPAA/HL7 transactions sets, EMR, PMS, Body area network data integrations.

May 2006Present

Co-Owner & Founder

Stowe Meadows

Founding Partner; managed the creation and launch of Stowe Meadows, LLC. Stowe Meadows is a boutique Inn/Hotel and executive retreat in Stowe, Vermont, USA. Visit

Jan 2008Nov 2008

Marketing Manager

CDC Software

Responsible for specifying and managing all marketing and sales data management activities for the CRM vertical. CDC software is a multi-industry CRM/ERP solution provider with 2,200 employees and annual revenues of $400M.

- Specified new Marketing Automation tool suite to be leveraged and partnered with IT to create an integration plan and rollout. - Performed SEO management, including analytics reviews, link building and landing page optimization of CDC website using HubSpot, SEOmoz and Raven tools. Improved landing page conversions by 50%. - Managed the strategic & tactical development of CDC's prospect and sales databases by working closely with Campaign Managers and Sales Managers. Increased alignment of database to target market by 300% and improved data accuracy/completeness by 200% doubling Qualified Lead generation in 30 days.- Analyzed marketing campaigns (email, search, PPC, etc) and provide strategic recommendations for increasing reach and coverage of current leads into sales pipeline. Recommended immediate use of additional analytic tools to consolidate dynamic results and help pinpoint weaknesses in SEO strategy.- Implemented database strategy for merging multiple CRM systems and data sources. - Utilized data warehouse tools and statistical techniques to conduct advanced segmentation based on target criteria proving enhanced visibility and reporting across all marketing programs. - Defined metrics and implemented data quality scorecards to measure databases effectiveness. Facilitated monthly reporting requirements and provided better visibility in problem areas.

Jan 2002Sep 2006

Senior Product Manager, Global Enterprise TMS Solutions

Kewill Solutions

An enterprise supply-chain and logistics solutions company with annual sales revenues of $50 M. I managed the definition and development of all enterprise-level solutions and their integration with customer ERP, MRP and CRM environments.

- Provided competitive intelligence and market research to define complete product strategy and roadmap for new class of enterprise shipping solutions.- Led a 6 month cross-organizational consulting taskforce to define process flows, carrier selection and freight auditing workflows for domestic and international enterprise customers. Six Fortune-500 "lighthouse" accounts were identified. All adopted new product resulting in over $2M in revenue. - Delivered MRD/PRD with prioritized features including competitive analysis for three new product modules. The successful launch of these 3 products resulted in $2.5M in new software revenue and $2M in new professional services engagements.- Worked with leading industry analysts (Gartner, AMR, Aberdeen) to validate market readiness and market size for new enterprise software solution. Analysts fully endorsed our go-to-market strategy and estimated adoption over 24 month horizon. - Guided SAP Business One integration definitions and provided new product positioning for the Small/Medium Business market. Channel expansion increased sales by $250k in 12 months.- Designed new framework and methodology to rapidly bring new/updated parcel carrier solutions to market and assure compliance with specifications. Reduced adoption time of new carrier services by 6 months and increased revenues to carriers.- Developed over 15 new alliances with Parcel Carriers in Western Europe and Canada resulting in 200% growth in International Service offerings for Kewill customers.- Managed and delivered RFP responses with a potential total contract value of over $10.8M.- Organized technical and sales process training and sponsored pre-sales engineering training.

Jan 1997Nov 2000

European IT Manager


Reporting to the CEO - specified, managed and implemented SAP ERP & CRM systems, network implementations and established skills-based call center.Directly managed team to define project scope, vendor selection, implementation and support.

Dec 1994Dec 1996

Analyst Programmer

Statistics Canada

Provided BI support for the data capture and analysis of all Canadian Census forms.




University of Montreal

Founded in 1878, the Université de Montréal, with its two affiliated schools, the École Polytechnique and the HEC Montréal, is now the largest university in Quebec and the second largest in Canada. With over 55,000 students from around the world and some 10,000 employees, the Université de Montréal awards close to 10,000 diplomas at every university level. Deeply rooted in Montreal and dedicated to its international mission, the Université de Montréal is one of the top universities in the French-speaking world.


Bus. Minor

McGill University

McGill University is one of Canada's best-known institutions of higher learning and one of the country's leading research-intensive universities. With students coming to McGill from about 150 countries, our student body is the most internationally diverse of any medical-doctoral university in Canada.

The oldest university in Montreal, McGill was founded in 1821 from a generous bequest by James McGill, a prominent Scottish merchant. Since that time, McGill has grown from a small college to a bustling university with two campuses, 11 faculties, some 300 programs of study, and more than 35,000 students. The University partners with four affiliated teaching hospitals to graduate over 1,000 health care professionals each year.


Expertise in TMS, ERP, supply chain, and complex integrations. 
TM, SD, MM, e-Commerce
Project Management
PMP, Prince2, CMMi -Large scale implementation experience with proven project management, consulting and process improvement expertise -Experienced working on all phases of a development cycle.
Business Intelligence, Data Warehouse, ETL
Tools: Pentaho, WhereScapeRed, Infobright, Tableau Software, Excel BI with SQL Server 2008
Technical Marketing
Tools: Marketo, Eloqua
Social Media & Online Marketing
SEO: Hubspot, Raven Tools, Seomoz Social Media: Radian6, Scout Labs, Alterian SM2 and additional tools like Trackup, Filtrbox Analytics: Google Analytics, Woopra, Omniture, Coremetrics
CRM expertise
Salesforce, Pivotal, NetSuite
Product Management
Agile Extreme Product Management xPM  


Yul Vanek

Bill Alrich

Michael Kurgan

Paul Krappman


Product (MRD/PRD) and Technical Marketing; Web 2.0 and other web based technologies; e-Commerce, Open Source Community; Strategy; Developer Relations; Program & Project Management; Go-to-market planning; Evangelist; Entrepreneurship; Business Intelligence; Data Warehouse; ETL Tools; Salesforce & CRM; Online Marketing (including website management, email marketing, SEM, SEO); Competitive Intelligence Research; Vendor Selection and Negotiations; Creation; Innovation; Passion; Can-do mind-set.


Product Management, Marketing and Consulting Professional with 15 years of experience in:

  • B2B Enterprise Software Development and Management leveraging a SaaS platform
  • Collecting and analyzing customer, competitor, market-wide & client data for product market research
  • Technical Team Management in Product Development and IT Organizations
  • On- and Off-Shore Product Management (Canada, Europe and India teams)
  • European Customer and Partner Acquisition and Management (Fluent in French & German)

Areas of Expertise:

-  Product Management and Technical Marketing (MRD/PRD development), CRM (Salesforce, Pivotal, NetSuite) & ERP (SAP/Oracle) expertise, Market Research.

-Large scale implementation experience with proven project management, consulting and process improvement expertise (CMMi).

-Managing teams of 10-20 Information Technology associates and/or contractors in designing, developing, implementing, and maintaining business software applications.

-Pre- and Post- Sales support of enterprise software solutions.

-Experienced in managing close relationship with I.T., consulting partners and other vendors

-Business Intelligence, Data Warehouse, ETL Tools (Pentaho, WhereScapeRed, Infobright)

-Social Media & Online Marketing (including SEM, SEO, Landing Pages, Affiliate Programs).

Industry Knowledge: Healthcare, SCM & shipping automation, Hospitality, Personal Fitness, Luxury Goods (Eyewear/Footwear/Apparel).


Tech enthusiast, Architecture & Design, Skiing, Cycling, Travel & Eco-Tourism, Italy & Italian, Web 2.0, search engine optimization (SEO), everything Apple, Lotus Elise, Boutique Hotels