Printing tool Download PDF


3+ years strong data analyst seeking a new challenge.  


  • 2013 Nielsen Gold Simply Excellent Award -  For the team who produced a Market Information Digest that meets Asia-Pacific regional standard.

  • 2013 Nielsen Silver Simply Excellent Award - For reshaping pipeline tracking sheet, revitalized weekly meeting to make them more effective.
  • 2012 Nielsen Silver Simply Excellent Award - For the team who produced 2012 Vietnam Landscape report for the public and eventually became an important client engagement tool.

Work experience

Aug 2014Present

Client Service Executive

The Nielsen NewZealand
  • Supports Senior Management in servicing both multinational corporations and local giants:
    • Key contact to a number of stakeholders in client side: Category - Insights - Sales - Field teams
    •  Adapt interpersonal style and communication methods to match different stakeholders
    • Daily management of clients' expectation regarding service levels and deliverable
    • Presentation deliveries to audience of all levels 
  • Identifies and gathers appropriate sources to answer clients' business questions:
    • Data mining - using Nielsen analytical software - Answers Desktop and Microsoft Office suite seamlessly 
    • Performance review - following life-cycle management from uncovering potential target, post-launch evaluation to on-going reporting
    • Product rationalization - identifying exclusive consumers base/ incremental to the category to avoid de-listing imminent from retailers
    •  Price & Promotion optimization - recommending depth & frequency to avoid eroding value of the category
  • Liaise with cross-functional specialists
Sep 2011Oct 2013

Emerging Leader Program Executive/Management Trainee

The Nielsen Vietnam
  • The only candidate to complete the first Graduate Program of The Nielsen Vietnam
  • Key role in establishing NM Incite in Vietnam - a Nielsen & McKinsey social media listening venture:
    • Designed online articles to drive awareness
    • Assisted manager in sales development 
    • Turned big data to insights - harvesting sentiments from social networks, processing and providing data-based decision making
  • Rotational assignment among 3 teams: Qualitative, Quantitative Consumer Insights and Retail Measurement Service
    • Managed projects, from proposed solution, internal briefing, analysis, and to finalizing deliverable
    • Trained and developed trainee to full-time employment 
  • Assisted Senior Management in revenue management

    • Chaired weekly commercial meeting to ensure a healthy revenue pipeline
    • Developed new business - successfully closed a deal with local giant worth $300k
    • Secured a low chance renewal contract


Sep 2007Sep 2011

Bachelor of Commerce

International University & Vietnam National University
  • Recipient of scholarships for top academic excellence by International University
  • Graduated with high distinction awarded by Vietnam National University


Available upon request