Work History

Work History
Apr 2012 - Present

Vice President of Emerging Markets

AnchorFree Inc

-Designed and executed global strategy for market entry into Asia, Middle East and Africa. -Monetized Display, Video and Mobile Ad Inventory through global and regional networks, exchanges and DSP's.-Restructured rate card and regional presentations to be more regionally relevant. -Contracted exclusive reseller for MENA; assisted in market entry, hiring and training of all sales and account management staff. -Worked with rep firms, sales houses and media partners in Middle East, North Africa and Asia.

Dec 2009 - Apr 2012

Director of Sales & Marketing

Ikoo Media

-Responsible for market analysis, forecasting and regional expansion into the Middle East and North African countries.-Responsible for signing commitments with local and multinational agencies yielding 450% growth in 2 years.-Hired, managed and lead a Sales and Account Management team of over 17 people.-Conducted quarterly sales and account management staff training including product updates, quarterly product targets and sales strategies.-Implemented CRM tool and metrics to support planning, sales reporting, sales performance management and effectiveness.-Worked with marketing manager to develop sales support material, sales kits, presentations and incentive promotions.-Spoke publicly and participated in over 10 events in 2010/2011 as speaker for online advertising in the region.

Feb 2008 - Dec 2009

Sales Director

Source Interlink Media

-Responsible for all sales activities, departments and personnel including 14 business development managers and 4 account managers.-Provided leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals. -Analyzed sales statistics to determine business growth potential. -Established performance goals for all sales department employees, and monitored performance on a continual basis. -Oversaw all hiring and training of personnel involved in sales. -Involved in the development of the strategic marketing plan with senior management. -Coordinated sales operations with all other departments/divisions. -Developed and/or maintained and improved business relations with all dealers/dealer groups active on our programs. -Targeted new customers and new sales opportunities, initiated action plan to approach and secure new business for the company.