• huong@craft2inspire.com
Huong Doan

Huong Doan

Chief Executive Officer


Visionary leader bringing background and experience from development field in establishing and operating a social enterprise successfully. Recognized as one of the successful social entrepreneur in Vietnam to gain financial autonomy while ensuring the social mission in business. Converts strategic plans into tactical reality through coordination  and risk forecast capability.

Core competences:

Program Development

Strategic partnership relations

Supply chain management

Community Development

Work History

Work History

Founder, CEO

2010 - Present

Established this successful social enterprise with passion to support Vietnamese ethnic minority women improve their livelihood by restructuring, providing ethnic handicrafts groups market-oriented production guides and finding markets for their products. Collaborated with co-operatives chairmen in securing the application of oriented production procedure. Defined strategy all core business functions including community development, product development, quality, sales and marketing along with partnership  and sponsorship relations.

  • Approached and reshuffled 3 local ethnic handicraft co-operatives, providing them solutions to optimize operational performance leveraging their strengths in harmony with disadvantages regarding living areas and culture. Helped improve monthly income for the total of xxx ethnic women in the Northwest of Vietnam on average from 300.000 VND to 800.000 VND
  • Created stable domestic distribution channels for ethnic handicrafts that brought annual revenue of xxx million.
  • Assessed exporting market (America and Japan) to increase the company revenue from exporting  up to xxxx million in 2014.
  • Successfully built c2i brand to be recognized as a leading social enterprise in handcraft sector

PR & Communications Coordinator

2007 - 2010

Recruited by this non-profit, humanitarian organization to join the communications team in charge of media and outreach relations management. Worked with the Communications Manager to develop and implement communications strategies with EMWF's key constituencies (sponsors, grantors, donors, beneficiaries, community, partners). Collaborated with others in the organization to achieve brand consistency, coordination of messages and the highest standards for external communications. Coordinated organization-wide design, message, and content generation, including electronic and print communications.

Apart from the overall organization communications, also involved as key executive in the communications and fundraising project - Life is Beautiful Campaign to support people with disabilities (PWDs) in partnership with Vietnam Television and Vietnam Red Cross.

  • Successfully cooperated with Vietnam Television in devising contents for weekly TV shows (Life is still beautiful) to raise awareness of people about issues people with disabilities faced with along with success stories.
  • Managed online fundraising channels (causes.com, website) and fundraising events to turn out xxx million of donation.

Communications Officer

2006 - 2007

Recruited in this media agency to support all functions of communications team including:

  • Provide support to the media relations, partners management and internal communications functions by answering the press phone, drafting briefings, conducting research, arranging events
  • Take responsibility for event management, dealing with all logistical issues including booking of venues, attendee, invites, couriering of materials, booking travel
  • Take responsibility on the behalf of the communications team for uploading digital content to the website and intranet
  • Support the communications team with content development, particularly for newsletters and social media



Bachelor of Arts

2002 - 2006
Hanoi National University - The College of Foreign Languages 

Training courses


Finance Strategy for Social Enterprises (FSSI)

Mar 2013 - 2013
Center for Social Initiatives Promotion

The Entrepreneurship Training Workshop (ETW)

May 2012 - 2012
EMPRETEC programme by UNCTAD

Social Enterprise Leadership

Mar 2012 - 2012
Center for Social Initiatives Promotion

Project Quality Monitoring and Management

Sep 2010 - 2010
East Meets West Foundation

Facilitative Leadership

Aug 2010 - 2010
East Meets West Foundation

Public Relations

Aug 2007 - 2007
Thames Business Center


Top 15 Vietnamese Social Entrepreneurs 2011 credited by CSIP

Top 40 young Hanoi entrepreneurs 2015 credited by Vietnam Youth Union


  • Key member in Executive Committee of Asian Woman Social Entrepreneurs Network – Vietnam Team since 2015
  • Member of Hanoi Young Business Association (HanoiBA) since 2014
  • Secretary of LS group – Hanoi Association for Entrepreneur Woman (HNEW) since 2012
  • Member of Vietnam Association for Women Entrepreneurs (VAWE) since 2012