Hui  Zeng - Felix

Hui Zeng - Felix

Fashion & luxury




A confident, energetic and passionate luxury fashion professional with strong luxury market background who is results oriented, can work under pressure, dedicated team player and has an entrepreneurial spirit. 

Proactively delivers upon business objectives, strengthens and grows development culture through the implementation, delivery and support of development related activities. Development includes growing talent in line with DFS Selling Culture, encompasses training coordination and delivery, consultation and follow-up regarding development plans.

Work experience

Work experience

Luxury & Fashion Depatment Trainer/Supervisor

DFS Group Limited
Oct 2013 - Nov 2015

Product & Service Trainer(Abu Dhabi International Airport Duty Free Shop)

Burberry, Salvatore Ferragamo, Bvlgari, Emporio Armani, Givenchy, Mont Blanc, Fendi, Coach, Hugo Boss, Polo Ralph Lauren, Omega, Pandora, Swarovski, Fashion Sunglasses.

1. Assisted Department Manager to support the development and knowledge of employees for 14 luxury & fashion boutiques.

2. Responsible for luxury product and brand training and coaching for 56 Luxury Sales.

3. Managed 50 Luxury Sales and responsible for general sales floor management, roster planning, and team development.

4. Trained, and developed new Sales Associates on POS systems, merchandising and processes.

5. Coordinated with Learning & Development Manager to create localized Fashion curricula.

6. Created measurement tools to assess the Return On Investment (ROI).

7. Coordinated with Brand Visual Merchandiser to ensure brand standard is well executed and maintained.

8. Generate report and provide analysis to Department Manager to setup sales plan.

9. Supervised team compliance with all company policies and procedures, customer regulations and relevant trading laws, reported any concern or issues to Department Head.

10. Can communicate and provide detailed product information to customers and team.

11. Working closely and collaboratively with other members of the sales team and accountable for generating maximum sales revenue to benefit the company’s bottom line.

Beauty Advisor

Parfums christian dior
Jul 2012 - Sep 2013

Beauty Advisor for Parfums Christian Dior

Abu Dhabi Duty Free

The ultimate working experience with Dior Team, where I learned Dior, love Dior.

Apply D.I.O.R Attitude to each and every customer who I encountered during my daily work.

As ambassador of Dior, spreading Dior story, encourage customers to discover Dior.

Luxury Sales Associate

DFS Group limited
Jul 2011 - Jun 2012

Luxury Sales Associate (Abu Dhabi International Airport Duty Free Shop) Abu Dhabi, UAE Worked as a Luxury Sales Associate in DFS.

Jimmy Choo

1. Selling

Assists customers in selecting, purchasing, refunding merchandise while demonstrating excellence in customer service at all times. Treat all goods, regardless of value, with care and present to the customer with highest level of respect. Completes customer transactions in a professional, timely manner. Inform customer necessary information they need to know if applicable.

2. Customer Experience

Maintain a smart and well-groomed appearance when in uniform to convey a professional image of self-confidence and competence. Set the stage by applying Apprentice: Identify customer’s temperaments and flex to their style. Provide helpful, friendly assistance in a sincere manner. Maintain eye contact. Use professional language. Respond to customer queries and complaints in a polite and courteous manner - refer to the manager or Manager on Duty if appropriate.

3. Floor and Product Presentation

Demonstrate product features and special product information. Ensure floor presentation meets or exceeds brand and DFS requirements. Maintains stock levels of all merchandise in the department. Be familiar with store layout and direct customers to merchandise, services and facilities as appropriate. To assist the Management team in the coordination and execution of all team merchandising activities, including inventory management, presentation quantities, promotional activities and merchandise stock flow.

4. Teamwork Works

cooperatively with co-workers to accomplish sales and service goals. Assist other sales staff in periods of peak demand to ensure that customers in all areas are attended to promptly and efficiently, with waiting time reduced to a minimum. Takes action to problem solve or effectively communicate to manager for assistance. Provide manager with customer’s feedback. Treat all management and fellow team-members with respect to support a healthy and positive team environment.



Business English

Sichuan International Studies University
Sep 2009 - Jul 2012

Strong points

  • Highly developed interpersonal skills; discreet and sensitive in dealing with colleagues and suppliers; an effective, productive team player accustomed to working unsupervised and under pressure.
  • Excellent organization, analytical and problem-solving skills; demonstrable creativity in thinking and planning with a trained eye for business development and a passion for competitive ideas.
  • Strong written and verbal communication with a well-developed ability to present complex information to a wide range of audiences from different backgrounds and cultures; able to inspire colleagues with differentiated thinking, a positive 'can-do' attitude and flexible approach.



Learning to Lead

Jan 2014 - Jan 2015

A series of training programs helps you to go through leader's criteria. Qualified you to be a successful management.

Apprentice to Luxury Master

Jul 2011 - Jul 2013

DFS Group Limited owned special training program to certified talented people according to service quality and master of luxury.