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Hugo Pickford Wardle

Visionary Product leadership for a company on the journey from good to amazing


The value I provide is product vision that inspires, motivates and drives exceptional delivery.  My vision is backed up by my  operating model for delivering innovation that has been proven over the last decade working with companies on the road from Good to Amazing.  From the iPad Edition of the Times, to the creation of an innovation unit for AIMIA.  Talk to me if you need a product leaded that can set you apart from your competition over the next 5 years and deliver quick wins in the next quarter.   

Work experience

Jun 2010Present

Founder and Chief Innovation Officer

Matter Digital
Hugo is the Chief Innovation Officer at Matter. When he’s not lighting up a room with his vision for the future as a popular international speaker he is helping his clients find real business value by harnessing the power of digital technologies to deliver better customer experiences at Matter’s Euston office. Follow him on LinkedIn of Twitter. My team at Matter are innovators, working with companies to deliver the moments, journeys and futures that enhance their customer’s experience. Whether that’s delivering Marginal Gains programmes to reduce operational costs or Breakthrough innovation to stay relevant, the same challenging forward thinking brains deliver better experiences for your customers and the consequential commercial impact for you. Recent projects range from eliminating 17% of the parking challenges at Westminster City Council to creating the worlds first virtual reality publishing platform. If you would be interested in joining the team, get in touch. At Matter we pride ourselves on our network of exceptional specialists. Ranging from our partnership with Kemp Little Consulting where we have world class legal insight through to our partnership with IBM Watson through which we have access to cutting edge artificial intelligence or our partnership with Station 12 Venture Capital who can provide incubation capital for our clients venture projects. In addition to our corporate partnerships, we have wide access to the start-up scene and make regular connections between start-ups and corporate clients. If you would like to join this powerful network, do get in touch. In addition to leading Innovation at Matter, I am frequently asked to speak about the possibilities technology presents for the future, and the importance of creating human experiences to harness that technology. If you would like to request me to speak at your event or to provide written insight, please get in touch.


Lean execution
Customer Centricity