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Experienced marketing professional with strong international background and core expertise in PR/AR. Through my work in the U.S., Germany, Hong Kong and France, I have driven execution of PR programs from various different perspectives. I have developed multi-national programs for corporate and product PR, including positioning, crisis management and AR/web-marketing and understand the need to address different audiences in specific ways. My consistent record of career achievements includes raising awareness, (re-)positioning corporations and their products, launching new products, increasing awareness and successfully establishing relationships with key editors/analysts (trade and business) for multi-billion $ companies as well as for start-ups. My mantra is "Results, Results, Results!" - driving programs that have an immediate impact but also generate long-term results. You can read recommendations on how to do good PR - and what to avoid - in the second edition of my book: Forrester Research portrayed my best-practices approach to analyst relations in: "Case Study: Callidus Software Drives Sales Through Analyst Relations," check it out at,7211,44846,00.html

Work experience

Feb 2013Present

Director Corporate Communications


- Drives development and execution of strategy and tactics for corporate communications, public relations, analyst relations, social media and customer reference program

- Preparation and execution of all communications during IPO in March 2014

- Marketing team leadership; integration of marketing & communications

Jun 2010Feb 2013

Director Global Public Relations

SonicWALL, Inc.

- Developed communications strategy and budget for Dell Software Group; 9 acquired companies with $1.6B revenue

- Directs strategy and execution for entire global PR, customer reference program, social media, speakers bureau and product reviews; manages multi-million $ global PR budget, 17 PR teams and contractors

- Restructured/consolidated global program, replaced all global agencies; developed positioning, messaging architecture and communication strategy; drives awareness, SEO and social media

Jul 2005Apr 2010

Director Corporate Communications and Web-Marketing

Callidus Software Inc.

Responsible for all internal- and external communications at Callidus Software ( consulting of company constituents (from product manager, to C-level executives) how to position the company and increase its visibility; development of PR/AR and web-marketing-plans and programs. Implementation and execution of PR-measures, ranging from newsletters for customers and employees, press releases, development of bylined articles and white papers etc.Works with industy analysts to ensure accurate, favorable and prominent positioning of the company in industry reports.Closely works with lead-gen/deman-gen team to align website and help drive prospects for the sales team through cohesive PR/AR/Web strategy.

Oct 2001Jun 2005

Account Manager

The Hoffman Agency

Consulting and advising clients, executing PR programs for external communications; writing releases, complete charge of media and analyst relation programs; co-developing and presenting new business presentations to potential new clients; running speaker programs / placing speakers for clients; member of the internal PR and evaluation/measurement teams, co-ordinates and connects client teams in U.S. and EuropeCLIENTS: Nvdia, Philips Semiconductors, Cadence Design Systems, Rambus, Hewlett Packard Services, CommWorks and Chordiant Software

Feb 2001Jun 2005

General Manager

The Hoffman Agency Munich

- Set-up and managed the German office for The Hoffman Agency in Munich- Developed and implemented PR activities for international clients with the German media

Dec 1997Jan 2001


ABC EuroRSCG Agentur fuer Kommunikation

Responsible for the entire external and internal communication programs for a variety of major German and international corporate clients: D2 Mobil/Vodafone, Deutsche Lufthansa AG, Lufthansa Systems GmbH, �M� Media-Initiative, Science4Life, Suez Lyonnaise des Eaux, Nice* Internet-Index AG, NewsEdge Corp.

Nov 1996Nov 1997

Account Executive

Edelman Public Relations Worldwide

Developed and implemented PR programs for clients in the fields of Corporate Communications, Health Communications and Public Affairs: Hyundai Motors, CNN, Canal+, Berlin Adlershof, The Chilean ministry of tourism, Eli Lily and Hermal

Investor Relations

Public Relations


Analyst Relations




Ruhr-University Bochum


Universite Francois Rabelais de Tours


University of Constance


Johann Wolfgang Goethe-University Frankfurt/Main

Corporate Marketing

Customer Marketing