Professional Summary:Highly accomplished senior copywriter with over a decade of experience developing and implementing creative, informational and sales content in traditional print, Web, ecommerce and social marketing mediums.Very strong presentation and interpersonal skills.Proven ability to turn new initiatives into profitable, long-term successes.Successful working both independently and as part of a team to achieve deliverables on time and within budget.
Creative Writing * Marketing Message Development * Online Content Development Ecommerce * Search Engine Optimization * Social Media Strategy & Content Creation Public Relations & Press Management * Project Management * Team Leadership *Strategic Planning * Initiatives Roll Outs * Process Improvements *Client Retention & Relationship Building
Tek Systems, Charlotte, North Carolina, December 2009 – Present
National technical staffing services firm.
Content Manager/Copywriter and Communications Specialist Contract Roles
Working on site at TIAA-CREF in IT Service Communications to manage information and coordinate internal communications.
Worked on site at Wachovia, which is presently merging with Wells Fargo.Responsible for writing merger communications that met Wachovia’s style guidelines, managing projects and overseeing content from the idea phase through the quality analysis phase.Utilized the Vignette content management system and worked collaboratively with project managers, designers, search engine optimization specialists, information architects and programmers to complete a variety of ecommerce projects.
Freelance Copywriter & Editorial Consultant, Charlotte, NC, 2003 - Present
Collaborate with a variety of freelance clients—small businesses to Fortune 500 companies--on a wide spectrum of projects.Industries served include:real estate, mortgage, banking, education, media, entertainment, search engine optimization, lumber and materials distribution and professional services.
- Freelance columnist with the Charlotte Observer for a second time, beginning in September 2009.
“Timina, the style, design and editing of this interview copy is outstanding.It blew me away! I’m also impressed with how you really understand what we do, which isn’t easy to do.It took me 30 years to figure it out! Thanks again for your creative and innovative approach to my work.”—Robert T. Yokl, CEO of Strategic Value Analysis Savings, Skippack, PA
ClickCom, Inc., Charlotte, North Carolina, 2008 – 2009
Web design and development firm with a national client base.
Director, Copy and Content Management
Chief leadership responsible for overseeing the copy process on all projects involving copywriting/editing, content creation and organic search engine marketing.Executive leadership on special projects; created applicable marketing and training materials; and facilitated a smooth roll out of the WordPress content management system.Catalyst for creating more streamlined procedures, increasing quality control and client retention measures.
- Turned a newly created position into a profitable role by generating $40,000 in copy services inside my first three months as Director.
- Recovered customer relationships with clients who were ready to leave ClickCom, Inc. and saved the company losses of over $20,000 annually.
- Spearheaded the project management of Oscar award winner Stephen Schwartz’s Web site.The Wicked and Godspell composer had several unique requirements involved in his project, which required vigilant oversight and collaboration with the graphic design and programming teams.
- Successfully developed content and worked with the executive leadership for Girls on the Run (based in Charlotte) to create an effective Web presence.
“Timina went to great lengths to help me last year when I first enlisted her writing services, which I can proudly say are fantastic. She has since written numerous articles for my weekly e-zine and for both my Web sites…She has always been helpful and has reached out numerous times to do what it takes to solve my problem(s) quickly and restore my faith in vendor relationships beyond the call of duty. In this day and age, just getting someone to respond is a chore, and Timina, on many occasions, has reached out and helped me on a weekend, which is unheard of in the workforce nowadays.”—Robert T. Carr, owner of TLC Incorporated and TLC Garage Works and Chamber President, Gambrills, MD
“I appreciated Timina’s interest in the project, which clearly showed in her understanding of the product and what we needed the Web site to accomplish. Timina was able to accurately capture the message of Pandora’s international brand.”—Molly Carroll, Marketing Consultant and Charlotte-area radio personality
JS Consulting, LLC, Editor, 2000 - 2008, Milwaukee, Wisconsin & Charlotte, North Carolina
The#1 Watchguard training firm in the Southeast and a premier IT consulting solutions provider.
Marketing Copywriter, Public Relations
Managed special projects that involved developing and implementing Web copy and e-marketing initiatives for clients in a variety of industries, including lumber & building materials distribution, banking, real estate and manufacturing.Directly responsible for generating publicity that resulted in expertise requests from the Charlotte Business Journal and invitations for the company’s IT security technicians to speak before the FBI.
Bachelor of Arts in Journalism, GPA 3.73, Marquette University, Milwaukee, Wisconsin, 2003Kappa Tau Alpha, journalism honor society, top ten percent of MU’s graduating class of 2003
Search Engine Optimization Best Practices course at Hippo Internet Marketing, April 2009
Social Media Marketing course at Hippo Internet Marketing, September 2009