Russell Ong

Work History

Work History
Mar 2009 - Present

Consultant

Freelance Consultant

MARKET RESEARCH

·Conducted research within target market segment for Young and Laramore, identifying latent motivators.

·Initiated competitive market study for Young and Laramore, resulting in comprehensive market report.

·Constructed survey and market analysis for Conner Prairie, gaining insight into consumer perceptions.

MARKET STRATEGY

·Aided in feasibility study for Conner Prairie, enabling the launch of a new twelve million dollar initiative.

·Provided strategic market consulting services for Indy Arts Magazine, broadening client understanding of market forces and players.

Mar 2008 - Mar 2009

Project Manager

Loftus Engineering

·Initiated exploratory market study, revealing key insights into client expectations, allowing the retention and increase of business.

·Provided thorough research study to design team, leading to an increase in productivity by interpreting and raising awareness of key market factors.

Nov 2003 - Mar 2008

Consultant

John Oberlies Consulting

·Cultivated mutually profitable relationships with key client accounts, by encouraging method transparency and sharing of knowledge.

·Worked closely with dozens of vendors to ensure the overall success of over 150 projects.

Education

Education

Bachelor's of Science

Purdue University
Aug 2007 - Present

MBA

Indiana Universisty - Kelley School of Business

Summary

·Seven years' experience as a creative, energetic and client focused professional with a strong cohesive balance of technical and marketing skills.

·Double MBA Majors; Marketing and Supply Chain Management.

·An intuitive communicator and team builder; able to establish rapport with individuals and groups at all organizational levels.

·A track-record of exceeding client expectations, receiving numerous letters of commendations.

Objective

Marketing Manager – Consumer Insights, with a dynamic and innovative organization.

Skills

Skills

Project Management

MS Project Six Sigma Green Belt Certified  

Consumer Insights

Quantitative Skills : Consumer choice models (logit), Segmentation, Positioning (perceptual maps), Semantic Scales, Conjoint Analysis.   Qualitative: In Depth Interviews, Laddering, Focus Groups.   SPSS, MiniTAB,