·Conducted research within target market segment for Young and Laramore, identifying latent motivators.
·Initiated competitive market study for Young and Laramore, resulting in comprehensive market report.
·Constructed survey and market analysis for Conner Prairie, gaining insight into consumer perceptions.
·Aided in feasibility study for Conner Prairie, enabling the launch of a new twelve million dollar initiative.
·Provided strategic market consulting services for Indy Arts Magazine, broadening client understanding of market forces and players.