Work History

Work History
Mar 2005 - Present

Executive Director of Marketing

PR Marketing & Publishing LLC

Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

  • Report directly to President to ensure sales, outlook, and growth were meeting expectations on a daily presence.
  • Launch new products into the marketplace to replace an existing product; increasing annual sales over 27% in its first year*.
  • Create, design, and manage monthly e-newsletters
  • Determine sales forecasts for proposed new products and justify new product development investments through independent reports
  • Develop written launch plans outlining the launch process, present launch plans to President for approval, and track actual sales and gross margin performance for new product launches.
  • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
  • Design websites ,ads, flyers, postcards, and business related print materials
  • Create specific analytics for online marketing
Sep 2002 - Mar 2005

Sales Manager

PR Marketing & Publishing LLC
  • Meet and exceed revenue sales targets, product sales quotas and appointment goals as set by company and regional VP.​ (75%​ direct selling).
  • Possess and maintain thorough knowledge of the industry, our products and services as well as those of our competitors.​ Managed 8 sales representatives
  • Maintain consistent new business development in assigned sales territory.
  • Devise and execute effective sales strategies to ensure continuous revenue growth.
  • Work with the Regional VP to hire, train, review and evaluate sales staff.
  • Manage the efforts of other sales staff to ensure consistent new business development in each sales territory.
  • Oversee office staff involvement with professional organizations (SMCC, CCC, LMC, etc.​)
Feb 2001 - Nov 2001

Director of Operations

CHEERFRIENDS.COM

Online Social Entertainment Website

Director of Operations, 2/2001 - 8/2002

  • Work closely with the sales and marketing teams to translate sales forecasts into inventory plans and procurement requirements
  • Actively managed all aspects of inventory in order to optimize turns while maximizing fill rates on orders
  • Maintain consistent new business development in assigned sales territory.
  • Effectively plan and schedule the daily activities in order to optimize the productivity of the team and ensure that demand peaks are met
  • Drive continuous process improvement within areas of functional responsibility, and coordinate with other managers and teams to drive improvements in cross-functional projects
Mar 2000 - Feb 2001

Marketing Consultant

GRANTON MARKETING

Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

  • Designed and Created print advertisements, and website campaigns for various clients
  • Created direct mail campaigns for clients.
  • Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services
  • Developed a working analytic reporting system (ARS) to determine how an entity (i.e., business) arrives at an optimal or realistic decision based on existing data.

Education

Education
Mar 2001 - May 2003

STEPHEN F. AUSTIN UNIVERSITY

Skills

Skills

New Product Launch

Public & Media Relations

Sales Collateral & Support

Development of Training Materials

Focus Group & Market Research

Analytic Data Reporting

• Web & Print Content Development

Product Positioning & Branding

Creative Team Leadership

Corporate Communications

• Marketing Strategies & Campaigns

Interest

I am a competitive golfer for over 20 years. I played collegiate golf for Stephen F. Austin. I am goal orientated, and love a challenge.

Objective

To acquire a marketing position that will effectively utilize acquired expertise, creative talents and commitment to excellence. Desire a position with career growth potential.

Technology

Software:

Microsoft Word, Excel, PowerPoint, Adobe Acrobat Professional, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, and Adobe Premier.

Web/Multimedia:

ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe, Search Optimization, Web Server Administration, Content Management Systems

Recent Awards

  • 2009 -- Received New Danville Appreciation for volunteer Marketing support for Charitable Event.
  • 2008 -- Received Mayors Proclamation for Client representation in Healthcare from Mayor Garry Watts from the city of Shenandoah, TX
  • 2008  -- Received Mayors Proclamation for Client representation in Healthcare from Mayor Webb K. Melder from the city of Conroe, TX

Organizations

Business Organization: The Woodlands Chamber of Commerce; Diplomat - Conroe Chamber of Commerce, South County 4th of July, American Association of Advertising Agencies, MPA, Young Professionals Chamber of Commerce, DECA, eMarketing Association

Testimonial

I was very impressed with Phil.  So many loan officers have boring sites that look generic and do not have any personality.  With a combination of enthusiastic creativity, attention to detail, and a perceptive eye for a catchy and artistic layout, Phil created a professional and personable site that stands out from the norm.   Not only did Phil put together the entire site very quickly, he continually coached me on prioritizing my time in order on getting him the content he needed to complete the site.   I am very satisfied with my website and highly recommend the use of Phil Sanchez's services.