General Manager / Founder
Red Hot Talent Co., Ltd.
1.Based in Taipei. Service coverage includes Taiwan, Shanghai, Beijing
and Shenzhen. Representative clients include Abbott Taiwan and
2.Devised and implemented market program & strategy for Abbott
nutrition containing Ensure, Glucerna and Prosure. Conducted
integrated media plans between newspaper and Web site for Colgate-
Palmolive’s oral care products.
3.Abbott is global, broad-based health care company. Leveraging its
technology leadership and innovation, strategies combined with
corporate citizenship focus on advancing medical science and
technologies with expertise. Collaborated with local medical
associations, organize both seminars and urban primary health care
service activities that integrate health promotion, education, prevention
as well as curative care. Health care campaigns have obtained mass
media exposure and received significant attention to its visual identity.
4. Help setting up new multimedia entertainment company in Shanghai, its
biz containing movie production, mobile games, and concert tours.