Heidi A. Sheppard

• Manager of Digital Marketing at MISTI (MIS Training Institute)
• Previous Manager of Social Marketing at Monotype

• Strategically produced social content calendars for The Ritz-Carlton and Visit Utah Office of Tourism
• Managed and implemented a high-spending social advertising budget that led to a 35% increase in total fan acquisition and a 27% growth in website conversions. 
• Created monthly reports with in-depth analytics, analysis, and recommendations
• Maintained strong relationships with account supports, clients, vendors and agency partners

• Strategically produced social content calendars for 30+ small-medium size businesses using Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and Pinterest
• Created results-driven Facebook and Instagram advertising campaigns for 30+ small-medium size businesses using multiple objectives to reach client goals
• Managed the Social Media Consultancy product
• Active member of company wide Strategic Communication Committee 

• Administered all social-media platforms to advocate brand awareness and communicate with customers in a timely fashion
• Researched industry trends and produced content strategies for top SEO/SEM results
• Oversaw ROI and advertising optimization via Facebook/Twitter Ads, Promoted Posts, and Google Adwords

• Conducted comprehensive environmental and organizational analysis with the use of SWOT Analysis, Value Chain, Trend Plot, Competitor Analysis, etc
• Produced campaign marketing plan strategy
• Proposed final marketing implementation and evaluation strategy to stakeholders and team leaders

• Administered all social-media accounts with proven track record of increased insights and audience engagement
• Analyzed data trends and created new marketing strategies
• Developed varieties of communication mediums to highlight organization and promote events; such as the 5th Annual "Taste of the Boroughs" community fundraiser

Professional Communication and Marketing

Public and Corporate Communication