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Summary

Motivated self-starter with a Master's Degree in Professional Communication. Specialties include: Digital Marketing and Advertising, Content Curation, Brand Marketing, Consultancy and Web Analytics. 

Work History

November 2018Present

Social Media and Digital Marketer

Independent Marketing Consultant
  • Manager of Social Marketing at Monotype
  • Senior Account Manager at Superdigital
January 2017October 2018

Account Executive - Team Lead

Pandemic Labs
  • Strategically produced social content calendars for The Ritz-Carlton and Visit Utah Office of Tourism
  • Managed and implemented a high-spending social advertising budget that led to a 35% increase in total fan acquisition and a 27% growth in website conversions. 
  • Created monthly reports with in-depth analytics, analysis, and recommendations
  • Maintained strong relationships with account supports, clients, vendors and agency partners
May 2014December 2016

Social Media Strategist

ThriveHive
  • Strategically produced social content calendars for 30+ small-medium size businesses using Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and Pinterest
  • Created results-driven Facebook and Instagram advertising campaigns for 30+ small-medium size businesses using multiple objectives to reach client goals
  • Managed the Social Media Consultancy product
  • Active member of company wide Strategic Communication Committee 
November 2012September 2013

Marketing Coordinator

Shannon Express International, Inc.
  • Administered all social-media platforms to advocate brand awareness and communicate with customers in a timely fashion
  • Researched industry trends and produced content strategies for top SEO/SEM results
  • Oversaw ROI and advertising optimization via Facebook/Twitter Ads, Promoted Posts, and Google Adwords
January 2012May 2012

Intern, Marketing Strategist

UMass Memorial Medical Center - Division of Reproductive Endocrinology and Infertility
  • Conducted comprehensive environmental and organizational analysis with the use of SWOT Analysis, Value Chain, Trend Plot, Competitor Analysis, etc
  • Produced campaign marketing plan strategy
  • Proposed final marketing implementation and evaluation strategy to stakeholders and team leaders
June 2011May 2012

Marketing Assistant

The Boroughs JCC
  • Administered all social-media accounts with proven track record of increased insights and audience engagement
  • Analyzed data trends and created new marketing strategies
  • Developed varieties of communication mediums to highlight organization and promote events; such as the 5th Annual "Taste of the Boroughs" community fundraiser

Education

Sep 2010May 2012

Master of Science

Clark University

Professional Communication and Marketing

Sep 2006May 2010

Bachelor of Arts

Westfield State University

Public and Corporate Communication

Skills & Expertise

Social: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest

SEM: Google Adwords, Bing

Web Analytics: Google Analytics

CRM Software: HubSpot, Salesforce

Computer: MS Office (PowerPoint, Word, Excel, Outlook), Macintosh, HTML and Adobe Photoshop