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Summary

Motivated self-starter with a Master's Degree in Professional Communication. Specialties include: Social-Media Marketing and Advertising, Social Consultancy, Content Curation and Web Analytics. 

Work History

May 2014Present

Social Media Strategist

Propel Marketing
  • Strategizing and producing social content calendars for 30+ small-medium size businesses using Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and Pinterest
  • Creating results-driven ROI Facebook Advertising campaigns for 30+ small-medium size businesses using multiple objectives to reach client goals
  • Manager of the Social Media Consultancy Product
  • Active member of company wide Strategic Communication Committee
May 2011Apr 2014

Owner, Social-Media Marketing Consultant

Sheppard PR
  • Created and administered multiple social-media accounts
  • Researched industry trends and produced content strategies
  • Analyzed data and reported monthly findings to small business clientele
Nov 2012Sep 2013

Marketing Coordinator

Shannon Express International, Inc.
  • Administered all social-media platforms to advocate brand awareness and communicate with customers in a timely fashion
  • Researched industry trends and produced content strategies for top SEO/SEM results
  • Oversaw ROI and advertising optimization via Facebook/Twitter Ads, Promoted Posts, and Google Adwords
Jan 2012May 2012

Marketing Strategist

UMass Memorial Medical Center - Division of Reproductive Endocrinology and Infertility
  • Conducted comprehensive environmental and organizational analysis with the use of SWOT Analysis, Value Chain, Trend Plot, Competitor Analysis, etc
  • Produced campaign marketing plan strategy
  • Proposed final marketing implementation and evaluation strategy to division stakeholders and team leaders
Jun 2011May 2012

Marketing Assistant

The Boroughs JCC
  • Administered all social-media accounts with proven track record of increased insights and audience engagement
  • Analyzed data trends and created new marketing strategies
  • Developed varieties of communication mediums to highlight organization and promote events; such as the 5th Annual "Taste of the Boroughs" community fundraiser

Education

Sep 2010May 2012

Master of Science

Clark University

Professional Communication and Marketing

Sep 2006May 2010

Bachelor of Arts

Westfield State University

Public and Corporate Communication

Skills & Expertise

Social Platforms: Facebook, Twitter, Instagram, Blogger, LinkedIn, YouTube, Google+, Pinterest

Web Analytics: Intermediate Google Adwords/Analytics

Computer: MS Office (PowerPoint, Word, Excel, Outlook), Macintosh, basic HTML and Adobe Photoshop