Holly Shepeard   Wetta

Holly Shepeard Wetta


• Results-oriented Marketing Professional with proven ability to manage and sell multi-channel marketing solutions. • Exceptional problem solving and leadership skills. Accomplished in identifying needs and initiating solutions. • Turnkey management of multi-channel and direct marketing solutions: Able to discover client needs, devise strategies, provide product solutions, facilitate information flow, coordinate interdependent departments and set client expectations from the inception of a project to delivery.• Expertise in the development and maintenance of highly positive client relationships. • Effectively build and maintain relationships at all levels within the organization.• Excellent presentation skills to all levels including top-level executives.

Work History

Work History
Jul 2005 - May 2009

Program / Account Manager

Harland Clarke
Program / Account Manager March 2006 – July 2007 • Manage the implementation for over 15 client marketing programs simultaneously generating over $2.5M in annual revenue. • Strategically and successfully cross sell additional marketing solutions to enhance and expand customer contacts / communications generating on average an additional 25% increase in revenue. • Act as Subject Matter expert for Intelligent Onboarding , an industry leading customer retention and engagement marketing solution. • Project manage through work plan execution, coordinated all interdependent departments (IT, Creative and Copy Development, Accounting/Billing, Specifications, Print Management, Inventory, Testing, through to final implementation). • Key contributor in the development ‘Requirements and Setup’ package, covering business requirements collection and clearly defining scope of program to streamline the setup and implementation process. • Provide ongoing support in client management activities that include quarterly reviews and evaluation of marketing programs in order to provide recommendations on program enhancements. • Build credibility, establish rapport, and maintain communication with both clients and internal stakeholders at multiple levels. Partner Solutions Manager March 2006 – July 2007 • Successfully support Account Executives in the selling process of marketing solutions by preparing proposals, participating in client presentations and identifying cross-sell opportunities. • Act as a project manager from set-up to implementation while adhering to company processes and procedures with cross functional teams. • Generated over $400,000 in the selling of direct mail and Onboarding program for Marketing Services. • Work closely with creative services in developing direct mail adhering to client branding guidelines.
Jan 2002 - 2005

Marketing Coordinator

Damon's International
* Ensure creative marketing materials undergo brand compliance. * Liason with Advertising Agency and Marketing Department to execute marketing activities. * Created and managed e-mail marketing campaigns to effecitively communicate promotions to increase guest loyality. * Developed and coordinated new store promotions, VIP parties and community building charitable events. * Designed, developed and implemented marketing strategies and tactics to increase market presence in local communities, schools and local businesses. * Demonstrated excellent leadership to effectively lead cross-functional teams to implement marketing programs to increase brand and profitability.
1996 - 1998

Operations Manager

US Bank


2002 - 2004


2000 - 2002