Senior Marketing & Media Specialist
I was responsible of developing the marketing strategy for South Africa, Ghana, US, Canada, Asia-Pacific region, Mexico and the UK at different moments in time. Main responsibilities
-Elaborate the marketing and media plans to communicate the campaign throughout all the venues available.-Create campaign contents, and coordinate with the designer team to deliver a cohesive look and feel. -Manage, control and optimize the budget expenditure for each country under my scope.-Negotiate with different vendors, and interact with various teams in order to ensure the candidates selection process run according to the established best practices. -Analyze obtained results for each initiative; evaluate the ROI and the outcome towards stipulated goals.-Leverage innovative solutions in accordance with global trends: -Social media networking: researched various options to position the brand in the online community. Point of contact for UK, US and SA initiatives for Twitter and Facebook to encourage community adherence. -Internet recruiting: designed viral marketing campaigns for the UK and US. The delivery methods chosen were banners, email blasts, job postings, sponsored ads, etc. -Google Adwords: creation of Keywords lists, Ads groups, etc. Campaign monitoring and optimization for SA, US & UK.
-Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year under-budget by average 440 Thousand a year without compromising business growth goals.-According to client needs (UK, SA, MX, AU, US) I developed different sourcing plans targeting a variety of profiles, re-assessed based on results and adjusted on-the-go to ensure hitting targets. E.g. I was challenged to create a SP for multilingual deals in untested markets. Sourcing plan was a modified subsequently and included a variety of innovations for the company such us relocation packages, visa sponsorship, etc. These actions had a direct impact in reaching hiring goals. -Due to hiring challenges for diverse clients, I delivered and implemented a strong marketing strategy that led to achieve established goals of 200 hires every 2 weeks in the South African market and 50 in the Mexican one. -Collaborated and performed ongoing customer/market research and demographic profiling to identify and capitalize the market needs ahead of the curve.