Summary

In the past 7 years, I worked in Germany, US, South Africa, Argentina and Mexico. Working abroad has given me wide experience on diverse markets and marketing trends worldwide. I worked in very fast paced environments, very exigent in terms of solutions and implementation and I strongly believe I can be a valuable resource for any industry and leverage any challenge.

Work History

Work History
Sep 2008 - Feb 2011

Senior Marketing & Media Specialist

TeleTech

I was responsible of developing the marketing strategy for South Africa, Ghana, US, Canada, Asia-Pacific region, Mexico and the UK at different moments in time. Main responsibilities

-Elaborate the marketing and media plans to communicate the campaign throughout all the venues available.-Create campaign contents, and coordinate with the designer team to deliver a cohesive look and feel. -Manage, control and optimize the budget expenditure for each country under my scope.-Negotiate with different vendors, and interact with various teams in order to ensure the candidates selection process run according to the established best practices. -Analyze obtained results for each initiative; evaluate the ROI and the outcome towards stipulated goals.-Leverage innovative solutions in accordance with global trends: -Social media networking: researched various options to position the brand in the online community. Point of contact for UK, US and SA initiatives for Twitter and Facebook to encourage community adherence. -Internet recruiting: designed viral marketing campaigns for the UK and US. The delivery methods chosen were banners, email blasts, job postings, sponsored ads, etc. -Google Adwords: creation of Keywords lists, Ads groups, etc. Campaign monitoring and optimization for SA, US & UK.

Selected Accomplishments:

-Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year under-budget by average 440 Thousand a year without compromising business growth goals.-According to client needs (UK, SA, MX, AU, US) I developed different sourcing plans targeting a variety of profiles, re-assessed based on results and adjusted on-the-go to ensure hitting targets. E.g. I was challenged to create a SP for multilingual deals in untested markets. Sourcing plan was a modified subsequently and included a variety of innovations for the company such us relocation packages, visa sponsorship, etc. These actions had a direct impact in reaching hiring goals. -Due to hiring challenges for diverse clients, I delivered and implemented a strong marketing strategy that led to achieve established goals of 200 hires every 2 weeks in the South African market and 50 in the Mexican one. -Collaborated and performed ongoing customer/market research and demographic profiling to identify and capitalize the market needs ahead of the curve.

Jun 2006 - Jun 2008

Marketing Manager

Jim U-save

I was responsible of the marketing strategy in their 3 locations and I had 2 persons under my supervision.

Main Responsibilities:

-Competitor analysis and market research to position the company. -Accountable for the marketing budget and its optimization. -Generate marketing materials for existent clients and promotions. -Distribute and assign tasks to my Team members, to have an efficient leverage of our monthly goals.-Evaluate the results of the implemented initiatives, control budget spend, etc.

Selected Accomplishments:

-Expanded client base within two years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.-Managed nationwide events and promotions in the field to increase customer satisfaction and retention. -Created integrated communication materials that targeted desired audiences and articulated the value of products and services.

May 2006 - Feb 2007

Marketing Assistant

Cinderella Hair

Main Responsibilities

-Calling our client data base to promote and sell company products.-Promotions at hair events to sell our products across the US.-Created Spanish and English versions of our communication pieces, including graphic design content. Inventory Tracking -Events organization , negotiations and vendors management

Selected Accomplishments:-Increased promotional sales by 20%.-Generated campaign response expanding our client base in 7%.

Education

Education
Jul 2010 - Jul 2011

Post graduate Search and Social Media Marketing

Universidad de Barcelona
2001 - 2008

Bachelor

Universidad del Salvador
2004 - 2005

Kultur und Wirtschaft Studium

Universitaet Passau

I studied in Passau, Germany for one year, due to the double diplomat offered by my University. It was a great experience that involved full interaction with international students as well as the challenge to learn and study in German. I took 16 courses that include, European history, administration, law, marketing, etc. These not only gave me the knowledge but also helped me to develop my intercultural skills.

Skills

Skills

Skills

International Marketing-Integrated Marketing Campaigns-Media Buying-Direct Marketing Online Marketing-Social Media Marketing-International Project Management-Brand Awareness-Client Relationship Building-Team Oriented-Agency Negotiations-Cross-cultural Projects Bilingual-Spanish-Budget Management-Cross-channel Marketing