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I'm a forward thinking, ambitious, and self motivated professional with a passion for the internet and all forms of digital communications. Whilst specialising in the digital industry over the past 7 years I have 15 years experience working in the entertainment and advertising industries in Europe, S.E. Asia, and Australia which have provided me with exposure to a variety of industries and brands small and large.

Ideally, I am seeking a creative social + digital marketing management role which allows me to leverage my digital marketing and social media experience to making a real difference in our modern digital world. We are only limited by our imagination !


Account Service
Client management & liaison, Managing client expectations, Presentation of strategy and response to brief documents . Cross selling and financial management of retainer accounts with client.  
Project Management
Scoping  &  planning Clarification, costing, and consolidation of projects Developing functional specifications. Managing multiple interactive projects, Key stakeholders and multidisciplinary teams from conceptualisation to implementation.    
Social Media
Strategy & Consultation Business case development Social media Optimisation Social Ads & Applications,plug ins & integration - Inc games, contests, & streaming widgets.  Branded platform development Inc. Facebook, YouTube, Twitter, LinkedIn  Forum & Community development Inc. Specialist blogs-  Social media research–Online health & Influencer audits Social media monitoring–Setting up listening posts, analysis & reporting  Content planning & development Conversation management Inc. rapid response & social media guidelines.
Digital Marketing
  Developing & implementation online marketing & user engagement strategies and campaigns involving: Search engine optimisation  Paid search  Affiliate marketing,  Partnerships display advertising  Viral marketing,  eDM's Integration with offline initiatives
Digital Strategy
Development of brand strategy, acquisition, retention, and user engagement strategies including,    Target market research,  Business case development,  Content planning & evaluation , Competitor and best practice analysis.  Site analytics and optimization,  information architecture,  User centric design.

Work experience

Feb 2012Present

Director of Digital & Social Media

Beyond the Square

Company focus: Boutique PR agency, which develops and implements online engagement and

social media marketing campaigns with a consistent history of firsts in the Australian PR space over

the last 12 years


Working alongside the General manager to manage and run the social media side of the business

my responsibilities include:

• Strategy and all new social business case development assisting with the formulation of

client pitches including online research, content planning and presentation.

• Managing social media projects and programs for the clients as part of small hands on



Undertook the successful training of a small PR team that is now social media savvy.

Running several successful social media & digital campaigns for a number of clients across their customer

base and securing new ones (see below)


• McCormick Foods: ,The successful launch of their Aeroplane Jelly social presence and their 85th Birthday campaign

Queen Fine Foods- The successful

completion of several key campaigns to build their social reach and engagement to

support the businesses marketing objectives.

Autism Spectrum Australia - The successful launch

of Autism awareness day in Australia and development of their social media program.

Luna Park - The successful research, development

and social media strategy for the business which is being launched soon to coincide with

the launch of their new website.

Jun 2011Feb 2012

National Head of Digital & Social media

Professional Public relations

Company focus -A full service PR agency with eight offices across Australia and New Zealand committed to raising brand awareness, creating leadership and enhancing reputation for its clients.  


To advance PPR’s position as an ANZ premier public relations consultancy in digital and social media through:

•Client consulting- leading the delivery of PPR’s offering within digital and social media

•Planning -Developed a national business plan and ensured each of the PPR offices had measurable plans that guided operational success within Digital & social media. 

•Business development which I: 

oIdentified new business targets , 

ointerpreted new business briefs within digital and social media; 

oReviewed and participated in key agency pitches and new business presentations; Engaged clients identified as having high growth potential

oIdentified strategic growth opportunities, including acquisitions, product development,

oDefined PPR’s market position to deliver a competitive advantage in business development in relation to digital and social media.

•Product development and review existing products within PPR’s digital and social media offering.

•Training -Create and deliver training modules to Consultants as required

•Leadership-internal and external leadership to promote the PPR name

•Online reputation management-Built PPRs good reputation in digital and social media by:

oEngaging in speaking opportunities 

oReviewed PPRs online footprint 


•Full social media and digital product development & credentials

•Hills Industries digital & social media strategy 

•Australian Year of the Farmer Digital strategy

•Musiah online launch digital strategy

•Launch of the digital blog

•Launch of an internal social media training workshop program

•Launch of digital research product to our clients via UK service Trufflenet  

Pitches- Microsoft Windows phone, DFAT Korean Expo, Dinkos, AGL 175th Anniversary, Lavazza, NBN, Oracle, Qualcom, Northern Territory Tourism, Rabobank  

Clients-Noni B ,Hills industries, AGL, Microsoft, Dell, AGL, Officeworks, Dewalt, DFAT, Roche, Randstad, Reckitt Benckiser NZ, Emirates, McDonalds,Transitions Lenses.

Feb 2011Apr 2011

Senior Account Director (contract)


Company focus -Specialised Digital Agency focussing across digital, social & mobile 

Responsibilities-Working alongside the MD and Group Account Director my role involves:

  • Client service & management - Driving strong relationships & managing expectations.
  • Agency output - Generate innovative digital solutions based on unique consumer insights. 
  • Lead the preparation of client presentations and documents.
  • Internal management & integration of process with the digital production and wider agency account team. 
  • Strategy development  & idea generation. 
  • Management- Delivering leadership and maintaining the motivation of direct reports.
  • Manage & drive revenue & forecasting for the allocated client base. 
  • Sharing digital marketing knowledge, opportunities and expertise amongst team members.


  • Setting up the Dove word of mouth brand ambassador campaign. 
  • Social media management for Dove Australia & NZ. 


  • Unilever- brands include: Comfort, Flora & Dove 
  • Lion Nathan- brands include:James Squire & Lion Nathan Corporate Brand 
Nov 2010Feb 2011

Senior Digital Strategist (Contract)

360 Digital Influence Team as Part of Ogilvy PR

Company focus

A word of mouth marketing company that integrates the power of social media with digital



Working in conjunction with the MD & strategy director undertaking the following:

  • Social media audits
  • Strategy design & management 
  • Content planning& idea generation
  • Business case development
  • Implementation & delivery

Projects Undertaken 

  • Ford -Focus Movement AU -Social Media strategy formulation
  • Coca-Cola -111Navy Chair Launch-Digital Strategy formulation & Implementation
  • TAB Sportsbet- Social media Strategy Formulation 
  • Deloitte Australia-:‘Your future at Deloitte’ Employment Program  
  • Mallesons (legal) social media strategy formulation 
  • Sensis brands -Social Media Strategy formulation & implementation. 
  • BP-Part of the Ogilvy global monitoring  team.  
Aug 2010Oct 2010

Digital Account Director (Freelance)

Tribal DDB

Company focus -Global award winning integrated advertising company


Working alongside the Group account Director and Part of the Tourism Australia team my responsibilities include: 

  • Client service- Driving strong relationships with middle to senior level marketing personnel.
  • Agency output -Generating innovative digital solutions.
  • strategy, management, production and support advisory to global partners.  
  • Integration- with the TTL TA team and wider agency account services team.
  • Sharing- proactively and passionately sharing digital marketing knowledge, and expertise amongst other members of the digital and wider agency staff.


  • The successful roll out of a number of global sites as part of the 'Nothing like Australia" global campaign.
  • The successful pitch of social media activation ideas for the upcoming Ophra Winfrey  Australian Visit. 
  • Strategy & digital advisory for the forthcoming No Leave no life campaign.  

Clients: Tourism Australia -

May 2010Aug 2010

Digital Account Director (Contract)

Publicis Digital

Company focus -Global integrated advertising company that offers digital as one of its core services.


Working alongside the managing director of digital my responsibilities included: 

  • Client service- Driving strong relationships with middle to senior level marketing personnel who have responsibility for a group of brands or a division. Assist Managing Partner & Creative in the delivery of business KPI’s
  • Agency output - Generate innovative digital solutions based on unique consumer insights. Lead the preparation of client presentations and documents.
  • Integration- with the digital production and wider agency account team
  • Management- Delivering leadership and maintaining the motivation of direct reports.
  • Sharing- proactively and passionately sharing digital marketing knowledge, opportunities and expertise amongst other members of the digital and wider agency staff.


  • The successful roll out of the VirginMobile Socila media strategy which included: 

            - Community management of the members lounge and its social media platforms

              -Setting up of social media guidelines,measurement reporting,social media monitoring systems

              -Management of content partners,Introduction of rapid response workflows & Facebook App devlpt.

  • The successful  roll out of the Virgin Mobile Smart Caps Q2 campaign.
  • The successful launch of the LG Optimus android handset social media marketing campaign.


  • Virgin Mobile Australia-  Details as above
  • LG -!/lgmobileaus
  • PayPal – -The execution and implementation of several key online e-commerce campaigns as part of the Q2. 
Aug 2008Mar 2010

Digital Communications Manager

Network Communications

Company focus: Social Media and digital PR agency, which develops and implements online engagement and social media marketing campaigns with a consistent history of firsts in the Australian PR space over the last 12 years


Working alongside the Managing director to manage and run the online side of the business my responsibilities included:

  • Strategy and all new business case development assisting with the identification of new business targets, formulation of client pitches including online research, ontent planning and presentation. 
  • Managing projects and programs for the clients as part of small hands on team. 
  • Managing the website and company online marketing strategy.


Undertook the successful rebranding of the company from a traditional PR company to a modern communications company specializing in the online engagement and social media and completed several successful online campaigns. (see below)

Business development

  • Website update- Managing the marketing strategy and update of the Network website to include social media feature topromote navigation, accessibility and engagement such as Facebook accounts, e-books and developing the content and marketing strategy around this. 
  • Digital Dialogue insights package – The strategy & development of an innovative range of be spoke online monitoring product suite in conjunction with licensed monitoring tool Social Radar   


  • Paramount Pictures Australia- The successful completion of several key movie release online word of mouth marketing campaigns i.e. The Watchmen & Star Trek. 
  • Telstra Enterprise & Government - -The launch of TEG’s sustainability initiative development of a digital content strategy and online engagement program.


Jun 2007Jul 2008

Digital Strategy & Project Manager

Massive Interactive

Company focus: Interactive agency with a sustained history of excellence in meeting business objectives in any interactive screen based medium, whether it be internet, iTV, mobile phone or Kiosk.  


Responsible for developing online strategies, creative, managing client relationships, driving new business opportunities, assisting with pitches, delivering marketing and web development project across a wide range of clients.  


Developed and established some great online products & web solutions to enhance Massive's excellent reputation as a high-end custom web development company. (see below) 

  • Reach Out Central- An online game based around youth mental health .This educational project was created with the aim of reducing mental health difficulties in youth.
  • Community Engine- A community and social networking product that monetizes community sites through niche based advertising .The sites are set up to offer membership, online ads, and e-commerce facilities for their owners and members alike.
  • Qantas A380 -e-learning content creator training program application. 
  • BigPond V8 Supercars- A live event streaming online portal which is part of the site and associated viral campaigns.  Viral campaigns

Jun 2006Jun 2007

Account Manager/Online Producer

The White Agency

Company focus: Digital marketing specialists


  • Part of the BigPond team, responsible for looking after all of the online advertising creative for the BigPond Music and games websites. From brief through to quarterly campaign completion through to the delivery on time and on budget. 
  • Day to day management of the accounts, handling of multiple projects with challenging deadlines and presentation of all agency work with creative and strategic input.
  • Coordination of search, SEO and media buying strategies in consultation with third party agencies. 
  • Online paid display advertising included flash banners, animated ,static Gifs, Edm's, OTP's, splash pages , e-newsletters and micro sites. 


  • Helped consolidate White's relationship with BigPond through successful quarterly marketing campaigns, solidify relations with BigPond's marketing team and third party agencies.
  • Created the BigPond ideas forum which met monthly to create innovative ideas to exceed client expectations.  
Jan 2004Dec 2006

Account manager /Producer

Foxy Advertising

Company Focus:A small boutique agency offering through the line communications including creative, digital print and brand advertising. 


  • My role as part of small hands on team was to look after work with the MD on key accounts from brief to completion providing strategic input, client liaison management, budget management ensuring work was completed on time and on budget.
  • Digital projects we undertook included graphic design, website/micro-site design, Internet advertising-e-mail marketing and corporate CD-ROM e-learning training programs. 
  • Clients included Sanitarium Health Foods, Bayer Health, Swap n Go, Goodman Fielder, and Bondi Icebergs 


Helped develop and establish Foxy Advertising into one of Sydney’s leading boutique advertising agencies.

Jan 2000Nov 2003


Zoom Artist Management

Company Focus-   Set up in conjunction with Shock Records in Melbourne Zoom artist management developed and managed a range of international artist and dance brands across the Asia Pacific region. 

My Responsibilities

  • Artist procurement, representation ,marketing ,sales, business development, client relationship building, strategic planning, brand and project management, creative, PR, corporate sponsorship and all legal and financial control.
  • Marketing and promotion for a range of international tours by artists and DJ alike including John Digweed, Carl Cox, LTJ Bukem ,Chicane, Ferry Corsten, Robert Miles, Miguel Miggs, and John '00' Flemming .


  • Established the following dance brands Nukleuz Records, Naked Music, Looking Good Records. 

Managing Director

Zoom Records


  • Supervision of all the day-to-day business: including buying and selling, stock management, personnel skills, cash flow management, forecasting and marketing.
  • Marketing included in store promotions such as P.A’s by DJ’s / artists, regular Zoom parties to promote the shop and advertising in print media. Artists used the shop as a backdrop for interviews and promotional videos.


  • Record production, budgeting, scheduling, artist liaison, marketing, licensing, contract negotiation and managing the label as an entity with a specific sound and image in mind.


  • Helped establish Zoom as one of the UK most respected and pioneering dance retailer and label at the height of the UK dance music revolution.
  • Over the years, our client list included many luminaries at the forefront of Dance music such as Goldie, Leftfield, The Prodigy, The Chemical Brothers, Underworld, Sven Vath, John Digweed, Sasha, Carl Cox, Boy George, Danny Rampling, Judge Jules, Pete Tong, Derrick May and many others.
  • Responsible for a string of successful releases that launched the careers of artists and DJ alike.e.g. Mood swings-‘Spiritual High’, Leftfield-the hunter, & Sourmash –Pilgrimage to paradise.

Digital Portfolio



BA Hons

University of Brighton