Summary

Nate Riggs is the Principal and Lead Strategist of Social Business Strategies, LLC, a social and new media strategy firm, based in Columbus, Ohio, he works with mid-sized and large organizations to develop communication strategies and skilled human business teams who use the social Web to begin, build and maintain valuable business relationships. In 2009, Nate partnered with the team at huber+co. interactive to develop and launch a social media branding and awareness initiative, marketing communications and materials, on-boarding, and sales strategies surrounding the launch of TweetMyTime, a social media application that allows endurance races to seed and leverage social media to raise awareness and drive online interest to race events. TweetMyTime has since been nominated for the 2009 TechColumbus Innovation Awards. SPEAKING & APPEARANCES Nate regularly speaks to local, regional and national audiences in various trade associations and professional networking groups, contributing as a keynote presenter or event moderator. His topics range from various business communication and social Web strategies to personal branding. To view a list of speaking events and topics for 2009-10, please visit nateriggs.com/speaking. PAST EXPERIENCE Nate has run the gamut of marketing and business development roles over the past decade-plus, garnering notable experience in new/current business development, traditional brand marketing, interactive marketing strategy, client-side execution of marketing campaigns, and using social media in business. Nate blogs at www.nateriggs.com where he writes about social media & internet strategy, being a dad, family life as a busy professional the technology scene in Columbus Ohio.

CustomSmall

My objective is to advise mid-sized and large organizations on how they can leverage social media as a business solution by building and training Human Business Teams.

Work History

Work History
Mar 2009 - Present

Principal | Strategist | Blogger | Speaker

Social Business Strategies

In the peer-to-peer driven social media marketplace, your people are your most effective marketing channels. Social Business Strategies helps mid-sized and large organizations build connections and relationships using social media networks that allow companies to gain visibility to opportunities to sell their products and services. We work with C-level management to develop a strategic approach based on your unique sales objectives, garner executive level support for the campaign and implement the necessary platforms to give you and your team the tools to build valuable business relationships using the social web. Our unique social business development provides marketing and sales teams with the tools and knowledge to search for and connect with right prospects. Using social business development techniques will make you a more efficient and effective business developer. You and your team benefit by increasing the amount of opportunities in your sales funnel while improving your closing ratios. All of this leads to one thing - greater bottom line revenue and measurable ROI. SBS provides clients with: +Development of Social SEO (SSEO) keyword selection and engagement strategies +Social media business development process training +Advanced social networking functionality training +Offline social networking process planning and development +Executive social brand development & content creation +Corporate Blogging strategy & Implementation +Internal communications consulting and social media tool implementation

Jul 2009 - Nov 2009

Communication Strategy Director

Huber + Co. Interactive
huber+co. interactive is an inbound marketing agency based in Columbus Ohio, comprised of brand marketers, visual creatives and SEO strategists, open source coders, analytics fanatics and social media communicators. This group of forward thinkers and thought leaders, is always exploring new ways of helping their clients develop, implement and use their unique Total Internet Presence, a combination of internet-focused strategy, design, analytics, communications and technology that makes a brand more exciting, visible, transparent, accessible and competitive. Social Business Strategies continues to partner with huber+co. interactive on multiple projects.
Apr 2008 - Mar 2009

Social Media Strategist | Search Engine Marketing Business Development Director

People To My Site
In his role directing business development and social media strategy efforts at People To My Site, Nate was able to close more than $800,000 in new business revenue in less than 6 months time, following the acquisition of Young Isaac, Inc. Nate achieved this by using and testing his social business development methodologies. People To My Site has been providing search engine marketing since 2001. The company helps clients attract qualified and sales ready web traffic and convert those visitors into leads and increased e Commerce sales. Their results-driven online advertising strategies combine web design and development, SEO, SEM, behaviorally targeted display advertisements and traditional media. PTMS works with more than 700 clients in North America providing with them with complete package marketing solutions that combine television, radio, and print advertising, web design, email marketing, search engine optimization, search engine marketing, behaviorally targeted display advertisements, traditional media buying, and Google media buying services. In 2008 People To My Site was named to the Columbus Business First Fast 50 as one of the fastest growing companies in Ohio.
Jan 2008 - Apr 2008

Business Development Director | Brand Marketing & Advertising

Young Isaac, Inc.
Young Isaac was an 18 year full-service traditional marketing and advertising agency, based in Columbus Ohio. Young Isaac helped clients by leading target audience research, brand and message strategy development, creative concept development for web, direct mail, sales tools, brochures, billboards, magazine, print, television and radio advertising. In April of 2008, Young Isaac was acquired by People To My Site, a Columbus Ohio based search engine marketing and media company. Young Isaac now serves as the strategic message development and creative design division PTMS, producing strategy for clients in law firms, trucking companies, software companies, human resources and background screening companies, insurance providers, banks, non-profit organizations, and service providers.
Oct 2006 - Dec 2007

e Commerce & Membership Development Consultant | Non Profit

Pi Beta Sigma, Inc.
Appointed to position for one-year term. Created outreach strategy and process documentation. Selected and trained Development Committee. Founded organization's first e Commerce website to sell Pi Beta Sigma branded merchandise and apparel. Project was self sustaining.
Feb 2007 - Oct 2007

Marketing Manager | SaaS Technology Products

BestTransport
BestTransport develops software applications that connect the $400 billion truckload freight market. Nate's responsibilities included strategic & creative direction for the company re-branding initiative. He led the development of marketing support materials including website design, sales and marketing collateral, and trade show materials. Nate also led BestTransport in the design and content creation for the company’s first blog targeted to engage Carrier and Shipper company C-level management. Nate worked with the executive team and sales personnel to implement online lead generation activities, producing white papers and informational webinars. Nate also branded, organized and produced the BestTransport User's Conference, entitled Network2007 and held in Columbus Ohio. The event brought in nearly 120 transportation executives, analysts and media representatives for a two-day conference focused on product training, information sharing and networking.
Jun 2005 - Jan 2007

Business Development Manager | Retail Branding, Design & Construction

Total Image
In this role as a young and green business developer, Nate Riggs initiated and secured numerous high-volume client accounts in the retail, food service, financial, and service industries. Nate was tasked with conducting market research to seek out opportunities for new client verticals, and developing rapport with C-level decision makers and influencers in prospect companies. This was his first attempts at using his LinkedIn network to prospect and engage company leaders. Nate went on to reposition the business development plan, realigning the companies conversion metrics and approach to the marketplace. He developed a full set of client program case studies and marketing collateral as well as implemented the organizations first company-wide CRM tool. Once complete, he led an RFP for an SEO provider and served as the point of contact. The project resulted in a significant increases in site traffic and search engine rankings on Google, Yahoo and MSN for selected terms. During this time, he was also tasked with managing Total Image's traditional advertising agency of record, Young Isaac, which later led to a position with the firm. Nate's efforts resulted in measurable success: +Generated $9,165,000 of new revenue for 2007 +Generated $1,113,000 of new revenue in 2006.
Dec 2004 - Apr 2005

Sales Associate | Financial Services

LP Financial Services
Fresh out of Otterbein College in Westerville Ohio, Nate took his first sales role as a consumer facing sales associate with this debt relief firm. +$1,300,000 in new debt in settlement programs +Recorded the highest sales in the company in 2005 Within 8 month of accepting the position, Nate realized that he had no desire to work in the direct to consumer financial sales industry and left the company on April Fools Day. At first, his managers thought it was a holiday prank. Nate remembers laughing at the irony as he pulled out of the parking lot in search of his next opportunity.
Oct 2001 - May 2004

Facility Manager / Marketing Specialist

PowerShack Fitness Centers
Joined company part-time while completing my undergraduate degree at Otterbein College and was then promoted to full-time manager within the first year of hire. Broad scope of responsibilities included the developing and facilitating marketing efforts, initiating both individual and corporate membership sales, as well as hiring and managing gym staff.
Sep 1999 - Sep 2001

Aquatics Manager

Westerville Athletic Club
Joined company at the start of my undergraduate studies at Otterbein College. Responsibilities included managing a staff of lifeguards comprised of high-school students, college students, and professional age staffers who were seeking a second job. Facilitated equipment maintenance, repair and upgrade. Led CPR and First-Aid certification classes. Conducted interviews and hired staff. Managed payroll and budget allocation. Facilitated member relations and responded to member inquiries.

Education

Education