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Kevin Scrimgeour

Digital Marketing & Communications

Work experience

2014 Present

Digital Marketing & Communications

Digital Advertising Consulting

Execute digital marketing, advertising, and digital engagement initiatives for small-to-mid-sized companies, while overseeing CRM installation at client sites.

Lead the development, analysis, and management of websites and CRMs in order to optimize digital platforms that enhance digital traffic. Cultivate strategic partnerships with vendors and manage vendor relations. Fuel sales growth through application of expert SEM-SEO tactics. Key clients include Choice Hotel International, Vans shoes, Leckner Auto Group, CS3 Design, SCI – Dignity Brands, Lawrence Clothiers, and Titan Dental.

Selected Contributions:

  • Direct operations for a cross-functional team of nine marketing professionals, harnessing team strengths to achieve 3000+ units sold, correlating to $100M+ in sales.
  • Develop omni-channel digital marketing strategies to drive a $100K+ increase in increment sales while reducing advertising costs by 32%.
  • Champion full-scale execution of digital and mobile marketing campaigns that significantly catapult leads, application downloads, and sales, while capitalizing on multiple marketing channels to stimulate a 400% increase in search traffic and digital engagement for 35 clients.
  • Strategically implement seven client websites and one group website for a new auto group, catapulting lead volume by 150% while significantly improving KPI performance.
  • Spearhead the development, preparation, and management of project plans and budgets in excess of $35M, overseeing operations to ensure delivery of projects in a timely, cost-effective manner.
  • Launch an internal call center to streamline appointment management, customer service, and client scheduling, resulting in enhanced productivity while minimizing time-to-service delivery.
Feb 2000 July 2014

Marketing Director

Sheehy Auto Stores

Develop and maintain Sheehy brand image

Responsible for ad budget and projections

Responsible for SEM and SEO strategies

Monitor Web site performance

Executive producer employment video

Coordinate sales message. TV, radio, newspaper &Internet

Produced weekly Washington Post, The Sun, Maryland

Independent, Frederick News Post and other Local ads. (full page color)

Maintained web specials and site image

Insured ads meet coop requirements and submitted claims

Developed innovative marketing strategies

Coordinated Internet strategies

Installed several computer networks

Purchasing Manager - computer systems

Editor monthly newsletter

Produced yearly 6-position walk-around contest

Coordinated “Sales Events with Operations Manager

Measured ad effectiveness with call tracking of phone calls

Organize annual company picnic for 2000 employees at Kings Dominion

Initiated Hispanic ad campaign using radio, TV, print, Internet andcommunity events

Provided marketing support to Parts and Service

Feb 1982Feb 1990

Marketing Manager

Wall Street Mortgage

Developed wholesale marketing strategy

Obtained state lending licenses expanding our lending operations

Originated over 50 million in loans




Community Involvement

AMERICAN RED CROSS:  I have donated over TEN gallons of whole blood and donated platelets over twenty by apheresis.

CARPENTERS KITCHEN:  Provide support and donations to this homeless shelter.

SUSAN G. KOMAN RACE FOR THE CURE:  Participate in and raise funds for the annual race.




Montgomery College




Capitol College


American University - Kogod School of Business


University of Maryland College Park


I am a member of the Maryland Tripoli High-Powered Rockets Association and hold a BATFA low-explosive permit.  Over the last 10 years as a member the projects that I have built and launched have grown in size and complexity. Today several of my bigger rockets have on-board computers that measure altitude and fire charges to provide a close range recovery.  Here's a sample of typical launch. 

 Rocket Video