Digital Marketing Director
Digital Advertising Consulting
Execute digital marketing, advertising, and digital engagement initiatives for small-to-mid-sized companies, while overseeing CRM installation at client sites.
Lead the development, analysis, and management of websites and CRMs in order to optimize digital platforms that enhance digital traffic. Cultivate strategic partnerships with vendors and manage vendor relations. Fuel sales growth through application of expert SEM-SEO tactics. Key clients include Choice Hotel International, Vans shoes, Leckner Auto Group, CS3 Design, SCI – Dignity Brands, Lawrence Clothiers, and Titan Dental.
- Direct operations for a cross-functional team of nine marketing professionals, harnessing team strengths to achieve 3000+ units sold, correlating to $100M+ in sales.
- Develop omni-channel digital marketing strategies to drive a $100K+ increase in increment sales while reducing advertising costs by 32%.
- Champion full-scale execution of digital and mobile marketing campaigns that significantly catapult leads, application downloads, and sales, while capitalizing on multiple marketing channels to stimulate a 400% increase in search traffic and digital engagement for 35 clients.
- Strategically implement seven client websites and one group website for a new auto group, catapulting lead volume by 150% while significantly improving KPI performance.
- Spearhead the development, preparation, and management of project plans and budgets in excess of $35M, overseeing operations to ensure delivery of projects in a timely, cost-effective manner.
- Launch an internal call center to streamline appointment management, customer service, and client scheduling, resulting in enhanced productivity while minimizing time-to-service delivery.