Examined newswires, company websites and other relevant forms of media for information and press releases. Checked and kept updated with written reports from outside sources Conversations and interviews with key industry players and relevant contacts. Incorporated relevant calls and messages. Maintained an awareness of the work of competitors/reading competitive literature in the market. Researched other relevant market areas and built strategy. Attended events and industry conferences. Performed background reading for specific articles or pieces of editorial. Gathered intelligence from associations and other organizations. Talked to colleagues and team meetings. Identified and built on correct themes for coverage.