Chieu Cao

Summary

Marketing and Internet expert with over 10 years online experience in developing successful online campaigns, generating revenue and engagement, business analytics, understanding online behavior and managing people/resources in fast changing organizations. User focus: Comprehensive understanding of how users interact online. This includes behaviours related to such intents: commercial, social, research, communication and entertainment. Business focus: Proven experience in translating user understanding into profitable results for businesses. I’m heavily data driven yet balanced with creativity. This creates a flexible approach to meeting the needs of both users and businesses. Experience in revenue and traffic modelling, budget management, campaign management, people and agency management and user value calculation. Tech focus: Experience in building internal user analytics tools and avid user of 3rd party tools. Expert in adserving, tracking technology and (behavioural) targeting techniques.

Work History

Work History
Jan 2010 - Present

Independent Internet Consultant

Self Employed
Jun 2009 - Nov 2009

Senior Product Manager - International Commerce Search - Bing.com

Microsoft
May 2007 - Jun 2009

Senior Marketing Manager - Search Business Group

Microsoft
Mar 2005 - Feb 2006

Technical Marketing Manager

Yahoo!
Jan 2003 - Apr 2005

Online Marketing Strategist

Yahoo!
Oct 2000 - Jan 2003

Online Advertising Manager

Amazon

Education

Education
1995 - 1999

Boston University
1995 - 1999

BA

Boston University - School of Management