Marketing and Internet expert with over 10 years online experience in developing successful online campaigns, generating revenue and engagement, business analytics, understanding online behavior and managing people/resources in fast changing organizations. User focus: Comprehensive understanding of how users interact online. This includes behaviours related to such intents: commercial, social, research, communication and entertainment. Business focus: Proven experience in translating user understanding into profitable results for businesses. I’m heavily data driven yet balanced with creativity. This creates a flexible approach to meeting the needs of both users and businesses. Experience in revenue and traffic modelling, budget management, campaign management, people and agency management and user value calculation. Tech focus: Experience in building internal user analytics tools and avid user of 3rd party tools. Expert in adserving, tracking technology and (behavioural) targeting techniques.