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An Internationally experienced, results driven business leader, with a strong track record in company start-up and turnarounds, adept at devising profitable business plans and increasing operational efficiencies for both multinational companies and private equity owned businesses.

Specific Areas of Expertise

Site Safety & Compliance

Sales & Operations Planning

Business Re-engineering

Product Lifecycle Management

Strategic Planning

Profit & Sales Development

Logistics and Procurement

Employee Motivation

Stakeholder Communications

Brand Building

Operating Cost Reductions

Management by Objectives


An analytical thinker, with highly developed problem solving capability. I have a hands-on approach to change management and have proven adept at gaining market share, increasing efficiencies and generating profit at every stage of the economic cycle.

Sector experience in automotive, construction, engineering distribution and retail diy products. Skill set is highly transferable into all manufacturing and distribution environments.

Looking for a Business Unit Manager / Country Manager position for a European Multinational, I am open to global relocation.


A leadership position in a Private Equity / Venture Capital backed company, either startup or requiring turnaround due to challenging circumstances.

I have prior CEO experience of mid sized manufacturing businesses up to $100m p.a. and EVP / GM level experience in large multinational businesess.


Board Member, Feb Ltd Pension Fund

BASF Plc Employee representative on the Feb Ltd Pension board, tasked with harmonizing future benefits across several aquisition companies, implementing long term investment and refunding strategies, prior to merging the scheme into the BASF Plc pension plan.


Transition Activity

Phoenix Executive Network

A Toronto based networking group, for C Suite Execs in transition. Responsible for developing the social networking presence of this group, raising its profile in the community.

Business Advisor

Advisor & entrepreneur mentor to a number of start up companies, diverse sectors including: engineering, food & online retail.

Volunteer for a number of "Not for Profit" and business incubator organisations.

Social media expert, assisting in the development of various Linkedin and Facebook profiles, as a powerful marketing tool.

Work experience

Dec 2009Aug 2011

Vice President

Poraver North America

Head-hunted to rapidly assess market potential, propose and implement a business development strategy to turn around this failed start up business. Evolved into the execution of a BIA process and transfer of assets to private strategic ownership, following decision of the two principal investors to exit all of their private equity activity

  • Devised & executed a business development strategy, recruited new technical sales team and partnered with International construction material businesses achieving pipeline sales >$50M within one year.
  • Preparation of business plans and budgets, identifying additional working capital to support the business to cash positive position.
Feb 2009Nov 2009

Country Manager

BASF Canada

Transferred to Canada to lead the Building Systems division, which lacked strategic direction and was incorrectly aligned with it’s US based supply chain.

  • Proposed changes to the Canadian 3rd party distribution model, to align business logistics with local market requirements.
  • Devised and executed a unique Canadian business development plan, focused upon achieving growth in infrastructure markets, exceeding 2009 sales budget by 20%.
Jan 2006Oct 2008

Business Unit Head & Country Manager

BASF Construction Chemicals UK Ltd

Leadership of a highly complex $70 millions organization, encompassing production, engineering, purchasing, sales, administration, marketing, logistics, quality management and product development.

  • Achieved all objectives and financial targets, through efficiency improvements and driving forward new business initiatives in higher margin, specification sectors.
  • Instigated and led a comprehensive review of sales & operations planning processes, leading to a 30% reduction in working capital, whilst improving availability of A class products from 85% to 98%.
  • Changed warehousing and logistics partner, reducing costs by 10% and increasing delivery flexibility.
  • Delivered 15% manufacturing cost reduction, through effective capacity planning, increased machine utilization, waste reduction and elimination of unnecessary inspection procedures.
  • Proposed the withdrawal from the non-core building products business and submitted detailed proposals to comprehensively redevelop the old manufacturing site for the efficient production of the remaining core product groups.
  • Improved working relationship with local authority and environmental agencies, resulting in the removal of all non-compliance notices.
  • Instigated significant changes in culture, delivering a step change improvement in working practices, customer service and product quality.
  • Reduced costs of bought in finished goods by 15%, through purchasing raw materials and bought in finished goods from outside of the EU.
Jan 2003Jan 2006

Vice President Sales & Marketing

BASF Construction Chemicals UK Ltd

Promoted to turn around a specification PCI Tile Adhesive business in the UK and Ireland, following significant disruption caused by the closure of the manufacturing facility and the resignation of the Operations & Commercial General Managers.

  • Recruited a new sales and technical support team capable of generating specified product sales supported by trained contractors in the leisure, off site build and commercial flooring markets.
  • Developed and promoted a concise product range, formulated and branded to meet the specific requirements of the UK & Irish market, achieving 15% annual sales growth.
  • Launched new PCI flooring ranges in the UK mid year 2007, achieving $1.5millions in first year sales.
Oct 1996Jan 2003

Vice President Marketing

BASF Construction Chemicals UK Ltd

Recruited to revitalize the marketing department, as part of a new management team tasked with the turnaround of a loss-making company. The role rapidly expanded to include the negotiation of key account contracts, the integration of two acquisition companies and an international marketing role developing European brand strategy.

  • Increased annual sales from $1 to $7 millions with B&Q (Kingfisher), through category management of their building chemical aisle.
  • Successful annual negotiation of circa $25 millions builder’s merchant group contracts, focusing upon value added business development initiatives.
  • Re-launched the Ucrete industrial flooring business in the UK, revitalizing the licensed contractor scheme and securing a market leadership position through the launch of new products, additionally achieved export sales $16 millions p.a.
  • Re-launched Conica Engineering Waterproofing business in the UK, achieving $3millions sales in the first year.
Apr 1996Oct 1996

Business Development Mgr

Gripple Ltd

A privately owned start-up company, with distress refinancing from 3i.

  • Market development in the North American and Southern European telecomms. Sectors.
Apr 1994Apr 1996

Marketing Manager, Engineering Hand Tools

Neill Tools Ltd

An APAX Partners portfolio company.

  • Devised and implemented a successful product re-launch strategy, increasing both profitability and market share across the companies core saw blade and engineering hand tools business.
Jan 1988Apr 1994

Product Manager

Mintex Don Ltd

A BBA Group Company, supplying brake and clutch components to OEM and aftermarket.

  • Achieved 98% ex stock service and 98% vehicle parc coverage, with reduced overall inventory.
  • Managed the transition to asbestos free technologies for the commercial and domestic sectors.

Marketing services experience including: motorsport sponsorship, exhibitions, advertising and PR, controlling budget of $3 million

Jan 1987Jan 1988

Busines Analyst

AE Autoparts

A T&N Group Company.

  • Responsible for inventory reduction, range planning and strategic planning for export territories.


Sep 1985Sep 1986


University of Bradford
Oct 1982Jul 1985

BA (Hons)

University of Sheffield

Studied Economic History, Demography and Industrial Location theory, providing a solid background of analytical skills and spatial awareness that has proven invaluable in my career.


Project Management
Straightforard, non delusional approach to budgeting, project management and resource audits.   Believer that with GAP analysis and Critical Path Analysis, any project can be brought home successfully, on time and on budget.
Motivation & Culture Change
Skilled facilitator of business deveopment workshops, using real time examples. A straight to problem approach that ensures employeee engagement and focus upon improvement.
Sales & Marketing Management
Advocate of robust but concise sales reporting, to ensure continued alignment to objectives plus early warning on variances.   Advocate of the score card approach, dovetailed with simple key performance indicators and part of the S&OP process.
Business Compliance
Committed to full business compliance: including zero tolerance of discrimination, full implementation of "Code of Conducts" and living ISO procedures.   In my experience all of the above drives culture change, establishes best practice and provides a very real tangible pay back in increased effciencies / profitability.
Acquisition & Merger
 I have experience of assessing the potential of multiple acquisitions and have been instrumental in the sucessful merger of a number of businesses, consolidating small independents within national market leading businesses.
Financial & Market Analysis
Throughout my career I have proven highy skilled in analysing market trends, benchmarking company performance against competitors and identifying those areas where there is an opportunity to trim back costs or reduce waste.   Detailed performance and market analysis is a pre requisite of solid business planning and strategy.
Stakeholder Communications
A skilled communicator at every level, I recognise and fulfill the requirement to keep all stakeholders accurately and honestly informed during periods of change.   An advocate of regular employer briefings and sharing company performance data, I can present simplify complex issues, ensuring that they are understood and appreciated by all.   This skills has been particularly valuable during my career, during site closures and business re structuring, plus the recent bankruptcy and sale of assets. During these dificult times I was able to secure the committment of all employees through the process, retaining all key staff until the end.
International Business
I have worked primarily in Europe and North America. I have additional experience of successful product launches in Asia and Scandanavia, plus day to day responsibility for business development in Eastern Europe, North Africa and the Middle East. In each case I have developed strategies that were appropriate to the market; recognising the different approaches required for mature and emerging economies.   Throughout my career I have relished the opportunity to travel worldwide, I am very sensitive to cultural differences and adept at approaching business correctly wherever I have had the good fortune to travel.    
Sales & Operations Planning
Advocate of fully integrated sales & operations planning, to increase business efficiencies, eleminate waste and as an essential tool in long term strategic planning, ensuring future fit between sales development and ability to service the market.
Business Turnaround
Seasoned turn around executive, adept at devising successful market development strategies and delivering significant cost reductions


Luis Fonseca

Mike is able to quickly ascertain and articulate the value proposition to prospective customers.

Mike has also demonstrated his ability to think and act strategically across all functional areas

Geoff Birchall

“I worked for Mike for two years and in that time I was impressed with his ability to look first at the strategic position then drill down into the specific tasks needed to accomplish the desired change. He has an eye for detailed planning and always finds time to hear and discuss alternate views, without ever protracting important decisions.

We worked very closely towards achieving efficiency savings through a comprehensive business review, and developing a business model for growth. In this process Mike showed tremendous insight into many business areas, not just within Sales and Marketing, but also in Supply Chain, Manufacturing and importantly promoted the requirements for EHS and business compliance.

Mike is very perceptive regarding the qualities of the team around him and appreciates how different characters operate within a business. Therefore, whilst he respects all the talents, he recognizes who can be given major tasks and minimal supervision, and who needs more mentoring.

He would be invaluable in a company which is striving to grow and be successful, and I would certainly look forward to any opportunity to work with him again.”

Peter Plows

“It was my pleasure to work with Mike on a challenging business turnaround, which evolved into a bankruptcy and distress sale of assets, following the investor’s decision to exit their private equity business.

An experienced and exceptionally professional executive, Mike has the innate ability to get straight to the heart of any operational problem or business challenge, providing robust and precise strategies for their permanent solution.

An excellent communicator and team builder, he possesses that rare talent of being able to breakdown complex issues into easily understood segments, giving him immediate credibility with investors, colleagues and customers alike.

I can highly recommend Mike to any organisation undergoing change and would welcome the opportunity to work closely with him again.”