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Summary

Results-focused web designer and digital marketing strategist with a thorough understanding of social media, content marketing, customer engagement, and inbound marketing. Extremely passionate about digital media and clients' online success. I work very well with people and love to solve problems where I can apply my knowledge of technology to help businesses grow. I take pleasure in inspiring people with possibilities, and converting their web presence into ROI.

  • Drove a 475% increase in web traffic for CBC and lowered their bounce rate by 45% through integrated digital campaigns.
  • Increased organic Facebook Reach by 190%.
  • Achieved page 1 Google rankings for several clients and built websites that pass the 5 second speed test.
  • Invited by Google to attend Women Techmakers Summit in New York March 2017 

Areas of Expertise

  • Digital Marketing Strategy
  • Online Business Analyst & Consultant
  • Web Design/ UX/UI Design
  • Content Marketing
  • Copywriting
  • SEO/SEM
  • Social Media Strategy Organic & Paid Ads
  • Google Analytics Certified
  • Google AdWords Certified
  • Competitor Research
  • Integrated Media Campaigns
  • Email Marketing
  • Writing Proposals
  • Branding

Professional Experience

2013Present

Digital Marketing Director, Web Designer, and Analyst

Freelance

Freelance web designer and social media strategist for Pinterest, LinkedIn, Facebook, Twitter, Instagram, Google +, and YouTube. I write proposals, implement online advertising campaigns, optimize clients' current website for sales and email signups, brand or re brand, plus ensure all social media and email graphics match. I also manage social media content, publishing, use of hashtags, campaign strategy, copywriting and editing. I setup email marketing campaigns, automations for easy social media management, and MailChimp, PayPal, and G Suite integrations. I do in-depth keyword research and use content SEO strategies to ensure page one organic results and maximize AdWords ROI. 

Dec 2016Feb 2017

SEO/SEM

iCommissions

Inventoried current methods, practices and technologies used to assist in developing SEO, PPC, and Facebook Ad implementation. Researched competitors websites, Schema markup, paid advertising campaigns, including AdWords ad copies, keywords, social media, landing pages, and design colors before applying the same strategy for the website structure, SEO content writing, HTML Markup, open graph markup, favicon, etc. Developed an implementation plan for development team that included SEO markup for each page, optimized images/icons, citations, anchor links, search bar and other proven strategies for optimization. Guided Director of Sales and design team in implementing best design and keyword placement according to current accepted best practices for ROI. Researched most cost effective way to have a nearly automated ongoing blog, and reviews page with Schema Markup added, and reproducible "website template" for future campaigns. Inventoried current tracking and planned out move from Google Analytics UA to Google Tag Manager. Used SEMrush to do deep competitor research to assist in AdWords campaign setup, monitor mentions, backlinks and potential influencers. 

2015Present

Web Designer, Social Media Strategist, Google for Nonprofits Administrator, AdWords, and Technology Trainer

Covenant Baptist Church

Built and maintain a website for Covenant Baptist Church of Slidell that is Search Engine Optimized. Additionally, I optimized their Facebook page, registered them for Google My Business,  Google for Nonprofits, and YouTube for Nonprofits. The Google for Nonprofits Grant includes: G Suite, $10,000 a month in AdWords text Ads , and a verified YouTube Nonprofit Channel to raise awareness and funds for Google approved projects.

2015Present

Video Creator, YouTube Partner, and Channel Optimizer

Freelance

I completed most of YouTube Creator Academy, Google's hub for learning how to create appealing videos, how to get more subscribers, maintaining engagement, YouTube Analytics, plus a massive amount of keyword strategy, SEO, and visual advertising strategy. I am a YouTube Partner through Google Adsense. I currently manage my own channel, Covenant Baptist Church's channel, and optimize/create YouTube channels per YouTube SEO accepted practices. 

20012004

Bookstore Assistant Manager/ Interim Manager

Follett Higher Education Group

In charge of purchasing college textbooks, school supplies, art kits, and implementing current advertising materials according to Follett's published guidelines. I trained all new and temporary employees on how to use the register, P.O.S., take inventory, find books, and how to work as a team. I was Interim Manager the last month I worked there, due to the manager being on maternity leave. I developed an exceptional rapport with other students and faculty at Nunez Community College to ensure that the Bookstore had the latest information needed to purchase textbooks each semester.

  • Drove 560% increase in supply sales 

Achievements

Top 5% of All Social Media Users Klout Score of 64Because I create/curate engaging content, and interact with the foremost minds in their given field, Klout considers me an Influencer. Several times a week I am offered to post on other Influencers' blogs, YouTube channels, social media platforms, podcast, join affiliate programs in my niche, or beta test their new products. 

Expert Topics: Social Media, Marketing, Content Marketing, Digital Marketing, SEO, Growth Hacking, Social Marketing, Branding, Creativity, and Pinterest top 99.9%. Email Marketing 99.8%, Google AdWords 98.6%, Google Analytics 99.2%, Google Docs 98.9%, and Info-graphics 98.9%.

Publication on LinkedIn: Only 3% of Web Traffic Ends in a Sale 

Weebly Ambassador

Phi Theta Kappa International Honor Society

Portfolio

Skills

Competitor Research

SEMrush, Schema App, Moz, Hashtagify.me, Google Structured Data Testing Tool, Web Scraping, Data Mining, Screaming Frog

Social Media/Blogging

LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram, YouTube, Hootsuite, Scoop.it, Buffer, Social Quant, Feedly, Klout, Tailwind, Roundteam, IFTTT, Zapier, Kred, Affiliate Marketing, Open Graph, Twitter Cards, Kudobuzz

Tools

Google Analytics, Google Search Console (Google Webmaster Tools),  Google AdWords, Google Trends, Google Keyword Planner, YouTube Analytics, Google My Business, Hashtagify.me, Google Tag Manager, SumoMe, Mailchimp

OS/Software/Platforms

iOS, Mac & PC platforms, Microsoft Office/365; G Suite,  Adobe Creative Cloud, Canva, Relay That, Microsoft Visual Editor, Weebly, WordPress

Web Languages

HTML, CSS, Schema, Regex, JavaScript, JSON, Microdata

Certifications

Education

20002002

A. A. General Studies with a Minor in Fine Art

Nunez Commuinity College

3.92 GPA 

Social Media Profiles