Art director & planner for retail website. Develop/deploy consistent corporate identity. Site copy and graphic design of business cards, brochures, email newsletters, postcards, billboards. Create detailed database records for all products. Proofread, publish to live web. Collaborate with vendors, service providers. Develop internal documents. Lead buyer, trade show rep. Manage and direct product selection, planning and workflow.
My business development culminated in the opportunity to introduce over 20 of our products on QVC, reaching an average audience of 11 million viewers. Their worldwide jewelry director reached out to us first, based on my digital product photography and storytelling. Tools: Adobe Creative Suite, particularly Photoshop.