Work History

Work History


Oct 2015 - 2016

Freelance Online Marketer

Providing various services in the digital marketing industry, including community management, content curation, basic graphic design, email campaigns and technical support. Clients worked with include Val du Charron Wine Estate, Afrigold Mining Resources and Precision Pilates.

Lion Roars Hotels & Lodges

Jan 2014 - Oct 2015

Digital Marketing Assistant

Lion Roars is a luxury brand of hotels and lodges which both manages and operates its own destination properties, and markets those of others by partnership. My responsibility was to manage all aspects of online marketing and sales for various properties, including:

- Developing social media strategy and content

- Sending mailers via Everlytic (formerly pMailer)

- Adobe InDesign, Photoshop and Acrobat for web content and basic print ads

- Website updates via Ruby on Rails and Wordpress CMS

- Tracking social media and onlinesales insights and analytics

- Developing specials and promotions and loading these online

- Working with OTAs (particularly and Expedia) to update content and load & track promotions

- Working on SEO strategy Content creation and blogging

Argo Marketing

May 2013 - Jul 2014

Content Sourcing Intern

SAstudy, a student blog, is a project of Argo Marketing and aims to help individuals source information on universities, FET institutions and bursaries to aid them in their studies.

- Responsibilities undertaken:

- Sourcing and/or writing relevant articles daily for 

- Sending out weekly newsletters via GraphicMail

- Website updates (Wordpress)

- Basic community management



Stellenbosch University 

2015 - 2016

Postgraduate Diploma (Marketing)

This was an intensive year in which several years of marketing content were combined into one. A large focus was placed in working in teams on most assignments throughout the year. This culminated in an individual project - an integrated marketing communications plan for a local business.


- Distinctions in Integrated Marketing Plan and Financial Methods 

- Passed with a 2:1

Stellenbosch University 

2013 - 2013

BA (Politics, Philosophy and Economics)

Made famous by Oxford and Cambridge Universities, PPE is an internationally recognized and acclaimed programme. Stellenbosch University was the first university in South Africa to offer this certification, and it is one of only three universities in the country where one can currently study PPE.

This rich and fulfilling degree gave me a firm grasp of several different disciplines within the Arts and was invaluable in developing my critical thinking abilities.

Woodridge College

2005 - 2009

IEB Matric Certificate

Attended boarding school just outside Port Elizabeth. This school is very outdoor orientated and we were sent on a number of camps and leadership activities. High school completed with 6 Distinctions.



BASI (Body Arts & Science International)

2015 - 2016

Mat Teacher Training Course (Intensive Stream)

BASI Pilates is an internationally accredited Pilates education academy based in California, USA. Once the four-day intensive course is undertaken, the student undergoes several months of apprenticeship work in which they earn their practical hours. Exams were taken in early 2016. 




Able writer, especially for community management and blogging. Also a stickler for spelling and grammar and thus adept in proofing and editing.

Online Sales

I have managed the profiles for various hotels and lodges on many platforms, including, Expedia/ and numerous local listings - with the aim of consolidating online presence and increasing sales via promotions.

Public Speaking

I am a comfortable and capable public speaker, having worked on numerous collaborative projects and been a part of the Toastmasters Society during school. 


Capable photographer - particularly with regard to gathering content for social media.

Contact Holly