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Work experience

Nov 1998Sep 2008

Vice President

Hodge, Cramer & Associates Consulting

Vice President, Jan. 2005 – Oct. 2008

Senior Consultant, Jan. 2002 – Dec. 2005

Consultant, Nov. 1998 – Dec. 2001

Directed $1M-$25 Million comprehensive campaigns for international consulting firm.  Provided non-profit leadership with business acumen, government/community relations, strategic planning, marketing, development, fund raising and other skills that they may not typically have access to and needed for organizational changes.  Sharp at identifying new business, negotiating pricing and services and presenting to stakeholders.

  • Conducted 50+ feasibility studies for campaign plans and development programs, re-shaping how the firm constructed it’s reports
  • Lead executive team through organizational changes
  • Managed campaign team, delegated tasks, managed work flow, troubleshoot problems and set deadlines
  • Provided ongoing profit/loss analysis including ROI and forecasting
  • Presentations and training to stakeholders
  • Executive coaching and training to organization leadership and Boards
  • Oversee, write and edit promotional materials for 50+ organizations
  • Worked with corporate and social responsibility / public affairs' professionals at over 100 private and public companies, establishing and strengthening relationships
  • Aligning clients’ message with short and long-term strategic goals
  • Assess research needed to support client, deliver compelling case and identify donors
  • Lead situation analysis (financial, goal setting, timelines, priorities)
  • Recruited cross-functional leadership teams of internal and external leadership needed for change
  • Received Presidents Award for excellent client service and overall leadership
  • Increased business with client referrals
Nov 1997Aug 1998

Marketing Director

TCI Media

Contributed to sports marketing firm growth, offering national advertisers the opportunity for visibility in grass roots sporting facilities across the U.S.

• Marketing B2B • Advertising strategy, production and sales • Developed CRM program and database

Oct 1991Oct 1997

Marketing Manager

OCOM (Cellular One)

Introduced new products and services to market using research, strategy, advertising, public relations and related marketing functions. Managed advertising/PR agency relationship, communicating and aligning materials and messaging with company strategy and focus

Marketing Manager / Project Manager, Jun. 1995 - Nov. 1996 • Managed diverse teams of internal department heads and external market executives • Hired, trained, managed, evaluated marketing staff • Developed and implemented comprehensive marketing plan, B2C and B2B• Designed strategies to deliver complex information in creative and memorable formats• Conducted P&L analysis• Managed advertising agency relationship producing radio, P.O.P., print, direct mail, billboard, etc.• Aligned company strategy and goals with marketing focus• Developed and maintained marketing budget • Received more customers than any of the other competing carriers • Success led to consulting / advising other industry leaders

Project Manager, Equal Access, Jun. 1994 - May 1995 • Kept company updated and operating in accordance with FCC regulations and tariffs • Prepared company for growth into new markets via training and increasing capacity • Managed marketing, advertising and customer service • Managed customer service including customer information system, billing correspondence, in-house telemarketing, hiring and training of customer service representatives • Part of team that developed customer information system for use of customer service, target marketing and billing purposes

Marketing Supervisor, Oct. 1991 - May 1994

• Received award for successful conversion process and maintaining customers• Development and managed equal access consulting-new business based upon my successful efforts• Developed and set up incentive program and marketing materials for re-sale to independent sales agents • Managed customer service and marketing campaign team 

Aug 1990Oct 1991

Account Executive

Hodge, Cramer and Associates, Inc.

Education

Aug 1985May 1987

None

Capital University

Transferred to Ohio University for its highly ranked Journalism program.

Skills

Interviewing
Adept at conducting internal and external interviews needed for effective strategic planning and development of business plans
Interpersonal Savvy
Relates well to all kinds of people, building appropriate rapport and relationships, using tact and diplomacy
Problem Solving
Use of logic and various methods to solve difficult problems, offering honest analysis; can see hidden problems; looks beyond the obvious
Macintosh & Mac Applications
Microsoft Office

References

Harvey Schwartz

Paul Redman

Paul Redman was my client for two years, when he worked as CEO at Franklin Park Conservatory.  I conducted a feasibility study, campaign plan and the lead gift phase of a $20 Million campaign that transformed the organization.

Michelle Cramer

Projects while at HCA

Certifications

Sep 2004Sep 2010

CFRE

Certified Fundraising Executive International

Summary

Performance-driven, forward-thinking consultant and project manager with proven ability to lead cross-functional teams.  Adept at strategically aligning action items to maximize success of initiatives.  Strong leadership, interpersonal, communication and analytic skills complemented by unquestionable ethics and commitment to community.

Although recent experience has been consulting, I am interested in a project management, marketing or strategic planning role.  With a focus on the "big picture", my approach toward growth is to consider how current and future policies, practices and trends may impact business operations overall. 

Community Involvement

Baby Blues Connection Consultant, 2010 - present

http://www.babybluesconnection.org

Futures for Children mentor,2008 - present

http://www.futuresforchildren.com

Comments from clients:

“As Vice President for Hodge, Cramer and Associates, Lori was able to position her company ahead of others competing for a contract with MedCentral College of Nursing where I served as President. I found Lori to possess both a deep level of experience and a personal charisma which she brought to our capital campaign design and development process. Lori is excellent at understanding the culture of an organization as she engages with it."

Walter Zielinski, III,  VP of Advancement, Beacon College

“Lori is fabulous to work with.  She is focused and strategic - driving projects forward and meeting goals. She excels at building strong relationships and providing  messages that resonate with specific audiences.” 

Sharon K. Schreiber, President/Founder, Schreiber Public Relations

“Lori sees the big picture as well as the day to day to get to where you want to be, in an efficient and productive way. You can trust Lori for her insight, business acumen and integrity. She tells you the truth and that is so valuable. Lori grasps the situation quickly and becomes a true partner in your project and is a driven force to achieve your company's objectives. Also, on the relationship side, she knows how to balance serious, creativity and humor. A joy to work with. You can not go wrong with Lori.” 

Harvey Schwartz, COO American Cancer Society of Ohio

“Having worked with Lori Burr for over 10 years, I can honestly say she is one of the most insightful and intelligent thinkers I know. Her ability to work with such a vast array of companies, organizations and individuals is unprecedented. She is able to weave her personal skills with her extraordinary business and analytical skills to create successful plans and strategies for every project she works on. Whenever I need to run an idea past someone, I always turn to Lori for her visionary and unbiased point of view.” 

Dawn Robinson,

Director of Operations, Hodge Cramer & Associates Inc.

“To clients and colleagues alike, Lori is a thoughtful and caring individual who is extremely intelligent, always professional and unwavering in her dedication to helping others achieve successful outcomes. She would be an outstanding asset to any organization.” 

Debbie Sheppard, Director Constituent Giving, Nationwide Childrens Hospital