Lori Burr

Vice President, Jan. 2005 – Oct. 2008

Senior Consultant, Jan. 2002 – Dec. 2005

Consultant, Nov. 1998 – Dec. 2001

Directed $1M-$25 Million comprehensive campaigns for international consulting firm.  Provided non-profit leadership with business acumen, government/community relations, strategic planning, marketing, development, fund raising and other skills that they may not typically have access to and needed for organizational changes.  Sharp at identifying new business, negotiating pricing and services and presenting to stakeholders.

• Conducted 50+ feasibility studies for campaign plans and development programs, re-shaping how the firm constructed it’s reports
• Lead executive team through organizational changes
• Managed campaign team, delegated tasks, managed work flow, troubleshoot problems and set deadlines
• Provided ongoing profit/loss analysis including ROI and forecasting

• Presentations and training to stakeholders
• Executive coaching and training to organization leadership and Boards
• Oversee, write and edit promotional materials for 50+ organizations
• Worked with corporate and social responsibility / public affairs' professionals at over 100 private and public companies, establishing and strengthening relationships
• Aligning clients’ message with short and long-term strategic goals
• Assess research needed to support client, deliver compelling case and identify donors
• Lead situation analysis (financial, goal setting, timelines, priorities)
• Recruited cross-functional leadership teams of internal and external leadership needed for change
• Received Presidents Award for excellent client service and overall leadership
• Increased business with client referrals

Contributed to sports marketing firm growth, offering national advertisers the opportunity for visibility in grass roots sporting facilities across the U.S.

• Marketing B2B • Advertising strategy, production and sales • Developed CRM program and database

Introduced new products and services to market using research, strategy, advertising, public relations and related marketing functions. Managed advertising/PR agency relationship, communicating and aligning materials and messaging with company strategy and focus

Marketing Manager / Project Manager, Jun. 1995 - Nov. 1996 • Managed diverse teams of internal department heads and external market executives • Hired, trained, managed, evaluated marketing staff • Developed and implemented comprehensive marketing plan, B2C and B2B• Designed strategies to deliver complex information in creative and memorable formats• Conducted P&L analysis• Managed advertising agency relationship producing radio, P.O.P., print, direct mail, billboard, etc.• Aligned company strategy and goals with marketing focus• Developed and maintained marketing budget • Received more customers than any of the other competing carriers • Success led to consulting / advising other industry leaders

Project Manager, Equal Access, Jun. 1994 - May 1995 • Kept company updated and operating in accordance with FCC regulations and tariffs • Prepared company for growth into new markets via training and increasing capacity • Managed marketing, advertising and customer service • Managed customer service including customer information system, billing correspondence, in-house telemarketing, hiring and training of customer service representatives • Part of team that developed customer information system for use of customer service, target marketing and billing purposes

Marketing Supervisor, Oct. 1991 - May 1994

• Received award for successful conversion process and maintaining customers• Development and managed equal access consulting-new business based upon my successful efforts• Developed and set up incentive program and marketing materials for re-sale to independent sales agents • Managed customer service and marketing campaign team 

Transferred to Ohio University for its highly ranked Journalism program.

Paul Redman was my client for two years, when he worked as CEO at Franklin Park Conservatory.  I conducted a feasibility study, campaign plan and the lead gift phase of a $20 Million campaign that transformed the organization.