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A highly motivated individual  with an strong analysis background which developed into a strong profile as an innovation project manager . Involved in development and enhancement of existing process methods and creation of new processes to meet both internal and external requirements; proficient with the prevailing analytical tools and visualisation tools. Strong and effective communication skills. Worked in tech major company 'Google' and government body the  'Department For Transport' and currently working for Crossrail Project in London. 

Work History


Senior Business Analyst/ Innovation Project Manager

MTR Crossrail
  • Working closely with mobile application developers to create applications that are attractive for future Rail Franchise Bids.
  • Manage and supervise innovation center initiatives inclusive of projects supporting consumer innovation, research & development, and commercial & government products and services.
  • Lead opportunities of new product development inclusive opportunity definition, business plan, scope, requirements and execution.
  • Carrying User Acceptance Testing for various software tools
  • Present new processes and ideas to improve productivity and performance to be feed into the 'Continuous improvement Project'
  • Develop complete project design and execution documents along with task-level project plans to arrange external partners and cross-function teams.
  • Develop and maintain strong professional relations with project teams, business sponsors and stakeholders.
  • Sharing performance reports to the wider business.
  • Provide an overall information regarding customer feedbacks from different data sources to understand the bigger picture.
  • Testing and extracting Train information systems such as Darwin and Trust.
  • Building  strategies covering  missed and achievedl performance and satisfaction targets that have financial reverberations on the business.
  • Creating periodic and quarterly results for performance regimes.
  • Providing insight and correlation testing relationships between variables that may have influence to service delivery.
  • Identifying risk and foreseeable threats/concerns.
  • Analysing the impact of  station project plans to the overall business performance.
  • Reviewing contracts between MTR & third parties.
Jun 2015JUN 2016

Customer Data Analyst

MTR Crossrail

  •  Ensuring performance targets and SLA set by the committed obligation is achieved.
  • Analysing customer satisfaction scores and identifying key areas for improvements.
  • Producing dashboards covering all quality performance regimes and customer relation data.
  • Building  strategies covering  missed and achieved contractual performance and satisfaction targets that have financial reverberations on the business
  • Performed qualitative and quantitative research with existing customers and potential new customers.
  • Customer relation management - identifying key trends in feedbacks and behaviors via social media &  surveys to provide a stronger engagement with the community by producing customer centric improvement plans.
  • Quality assuring data (calculations and the  use of the methodology) used when audits targeting  Quality Performance Regimes. 
  • Producing improvement plans /objectives for each department based on regime scores published periodically/quarterly and annually to improve overall performance of the business.
  • Producing  financial risk reports based on prediction for under performing composites.
  • Producing staff briefings based on performance for station managers to use as training material.
  • Community engagement and working through disruptions at stations to improve customer experience. 
March 2014June 2015

Systems & Data Analyst

Google UK

  • Mobile application development.
  • Identifying opportunities for conversion by providing a strategic customer journey. 
  • Quality testing user satisfaction with mobile application and website traffic. 
  • User experience and online behaviour insight reporting
  • Creating strategic online Ad campaigns & Ad operations for retail banks based on their customer profiles to increase conversion rates.
  • Performed qualitative and quantitative research with existing customers and potential new customers.
  • Extracting,cleansing and manipulating large data .
  • Online Content management 
  • Statistical interpretation- producing  ad-hoc/ KPI metrics.  
  • Quality assurance  & data analysis reporting
  • Building strong SEO strategies  through in-depth analysis of key findings
  • Data mining & data standardisation
  • Implementing URLS to different platform serves for data tracking.
  • Using Google Adwords to improve web performance . 
  • Consulting senior managers and stakeholders on ongoing/new projects.


Oct 2013Mar 2014


Department for Transport
  • Publishing UK quarterly government official statistics and qualitative statistical release.
  • Quality assurance when collecting weekly and monthly data from correspondents
  • Methodological issues in factor analysis and structural equation modeling
  • Multivariate statistical and statistical computing methods
  • Updating and handling large data in the access database
  • Assisting and aiding other divisions in the department with data handling and quality assurance.
  • Large data collection and data entry for UK official national statistics.
  • Consulting, assisting and aiding management and stakeholders on new projects


Statistical Reporting 

This skills was endorsed at department for transport as I have held responsible for producing the statistical release alongside the national figures. This skill was also further put into practice at Google  & MTR in KPI reporting , senior managerial reporting and stakeholder reporting . 

This skill was also helped to aid the statistical interpretation for the data for non-data users to understand the analysis that has been put together. This often included info-graphics pictures ,graphs and charts. This was then used to highlight the issues, providing recommendations and methodologies to improve performance . 

Qualitative and Quantitative Research

Researching qualitative and quantitate methods was developed in university and this skill was used often used in all roles ever since .  Very, confident and have the ability to address the strengths and weaknesses in every research and highlighting the impact of the findings of the research .

Statistical Interpretation & Concepting

This skill has aided in many idea pitching and consulting . This has helped in my various improvement and action plans that i publish after providing extensive insight to data result.

Data Manipulation

This approach was often used to pull the targeted data required from large data sets . This was done through building queries in Access and SQL or even through pivot table filtering on Excel . 

Quality Assurance

Quality assurance is the main and essential part of day job . I have used methods such as comparison of quarter on quarter to identify any discrepancy of data  and sense check calculations and methodology that is used.

Google Adwords & Google Analytics


Microsoft Excel & Access






Business Economics & International Business

London Metropolitan University

Graduated with Upper Second (2.1)



Park Lane College 

Sociology,English,Business and Law



Primrose High School

10 A-C GCSE including Maths English Science and Business Studies


Sept 2016Sept 2016

PRINCE 2 - Foundation & Practitioner 

Knowledge Academy 
Feb 2016Mar 2016

QA - Microsoft SQL certification


ORACLE University - Fundamentals of SQL