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Education

20082012

Bachelor of Commerce

RMIT Vietnam University

Marketing Stream

Work History

Jan 2013Present

Senior Digital Executive

Mindshare Vietnam

Mindshare is a top media agency belonging to GroupM - the leading global media investment management operation serving.

My Job Responsibilities:

  • Analyze and update digital advertising trends, consumer insights and industry competitive situation to provide suitable digital channel mix (display banner, social media, online PR, mobile advertising, email marketing, SEM, etc) for each campaign/ brand.
  • Be responsible for developing Digital Proposal, Digital Strategy & Digital Plan for campaigns.
  • Coordinate with clients and other partners (PR agency, Social agency, Creative agency, Activation agency and Publishers) to ensure an integrated campaign delivery.
  • Manage all implementation steps such as booking with vendors, tracking with third-party companies, reporting to clients and optimizing campaigns.
  • Ensure campaign will be executed on time and KPI will be achieved successfully.
  • Prepare post-campaign report to review and take learning for upcoming projects.
  • Report and analyze competitor’s advertisement activities.
  • Control the budget and follow up with payment process.
  • Communicate and respond to clients for all on-going tasks and ad-hoc requests.
  • Assist team-members and other departments for general part.
  • Attend all relevant media training courses from both internal and external companies such as Google, Facebook, GroupM Digital Academy, etc.
Feb 2012May 2012

Marketing Intern

Dai-ichi Life Vietnam

This is a Japanese insurance company and entered into Vietnam Market in 2005.

My Job Responsibilities:

  • Update and monitor the signages' condition of company offices and general agencies nationwide (maintenance, renew license, etc).
  • Support Brand & Communication team-members to plan and organize for charity and promotion events at schools or conferences.
  • Collaborate with other departments such as Account, Purchase, PR and Legal for on-going tasks.
  • Collect and edit entries from nationwide offices to prepare for monthly e- newsletters.

Certifications & Awards

Best display of Speed award

Mindshare

Internal award for Product & People celebration of Mindshare

Best display of Teamwork award

Mindshare

Internal award for Product & People celebration of Mindshare

Silver Award for Closeup Valentine - Kiss It Your Way campaign

MMA Smarties Vietnam 2015

Award Category: Best Brand Experience in Mobile Rich Media

Bronze Award for Closeup Valentine - Kiss It Your Way campaign

MMA Smarties Vietnam 2015

Award Category: Most Engaging Mobile Creative

Shortlist (top 5) for Clear Men - Dream Match campaign

MMA Smarties Vietnam 2015

Award Category: Brand Awareness

Digital Academy

GroupM

Client Service training

GroupM

AdWords Fundamentals & Display Advertising 

Google Partner Certificate

Facebook Studio Edge

Facebook

Extracurricular Activities

F2 Member

6 core members were chosen by Management team of Mindshare to be the bridge between Mindshare staffs and Management team.

My contribution:

  • Listen to staffs' issues and concerns
  • Plan for event/ activities to fix it or discuss with Management team of Mindshare for their solutions/ advices.
  • Create fun at workplace for all staffs to make them feel Mindshare is their second home such as staffs' birthdays, mom/bride-to-be celebration, Women's day, etc.
  • Organize mini games/ hangout activities to close the gap between colleagues in different teams such as Company trip, Halloween, Charity, etc.
MUSVN and MUVN Member

They are fanclubs of Manchester United Football Club (MUFC) in Vietnam that were created to connect all MUFC supporters in Vietnam together.

My contribution: 

  • Collect football news about MUFC on reliable online sources (Manchester United homepage, Goal.com, Skysports.com, etc) and translate them into Vietnamese to post on Fanpage/ Forum.
  • Support Organization team to hold events for MUFC fans such as big offlines, sponsorship for fanclub, etc.

 Skills

    • Ability to stay cool when the pressure is on
    • Teamwork and Collaboration
    • Communication skills
    • Problem-solving
    • Strategic and positive thinking
    • Creativity
    • Adaptability and Flexibility
    • EQ
    • Microsoft office fluent usage

    About Me

    • A left-handed girl
    • Addicted to sneakers
    • Zodiac sign: Pisces
    • Favorite Color: Red
    • Sport: been a Manchester United lover since I was 10
    • Music: Justin Timberlake, Taylor Swift, Avril Lavigne and Big Bang
    • Movie:super hero movies (Batman, Spiderman, X-men, Thor, etc)
    • Actor/ Actress: Hugh Jackman, Ben Affleck, Amanda Seyfried
    • Book: Greek Mythology, Dan Brown, etc