·Launch New Terranea Resort; active role in new business pitch, positioned hotel, and consulted on media planning. Our consumer campaign won a GOLD HSMAI Adrian Award (a Hospitality Advertising Award).
·Manage Print, SEM, SEO, On-line, Banner, Email, Direct Mail and Radio Campaigns.
·Supervise a variety client accounts, including computer technology, education, non-profit, travel and hospitality, representing ~$5-million in agency billings annually
·Estimate, and oversee production and execution of new creative campaigns, photo shoots, broadcast, print ad mechanicals, banner ads, email blasts, radio, and websites.
·Track and Test Creative ROI Analysis, modify campaign to optimize response rate based on message and creative tests.
·Foster client relationships and ensure their needs are being met and exceeding client expectations.
·Lead weekly, individual client strategy and status meetings to ensure short-term and long-term campaign goals are being achieved and additional opportunities are being presented.
·Research, interview, hire, and manage talent, freelancers and production vendors for web programming, proofreading, printing, as well as letter shop.
·Train and manage Assistant Account Executives on systems and agency processes, as well as client and project management.
·Lead daily production meetings with art department and manage deadlines.