Michelle Groman

Michelle Groman

Summary

Dynamic Account Supervisor with five years of experience in account management cultivating and nurturing strong client relationships.Successfully runs multi-million dollar, award-winning campaigns.Project lead and manager of staff, agencies, vendors, and freelancers to develop advertising solutions across all media platforms including: print, banner, email, broadcast, outdoor, SEM (search engine marketing), SEO (search engine optimization) and website development including design, programming, and CMS (content management system) development.Continuously strives to increase productivity by developing operational systems such as work flows, databases and up-to-date staff training.

Work History

Work History
Jul 2008 - Jan 2010

Account Supervisor

Rabuck Stranger

·Launch New Terranea Resort; active role in new business pitch, positioned hotel, and consulted on media planning. Our consumer campaign won a GOLD HSMAI Adrian Award (a Hospitality Advertising Award).

·Manage Print, SEM, SEO, On-line, Banner, Email, Direct Mail and Radio Campaigns.

·Supervise a variety client accounts, including computer technology, education, non-profit, travel and hospitality, representing ~$5-million in agency billings annually

·Estimate, and oversee production and execution of new creative campaigns, photo shoots, broadcast, print ad mechanicals, banner ads, email blasts, radio, and websites.

·Track and Test Creative ROI Analysis, modify campaign to optimize response rate based on message and creative tests.

·Foster client relationships and ensure their needs are being met and exceeding client expectations.

·Lead weekly, individual client strategy and status meetings to ensure short-term and long-term campaign goals are being achieved and additional opportunities are being presented.

·Research, interview, hire, and manage talent, freelancers and production vendors for web programming, proofreading, printing, as well as letter shop.

·Train and manage Assistant Account Executives on systems and agency processes, as well as client and project management.

·Lead daily production meetings with art department and manage deadlines.

Mar 2007 - Jul 2008

Integration Specialist/Account Executive

J. W. T. (J. Walter Thompson)

·Managed Print, PR, and Digital Agencies of record to ensure accurate Branding across media.

·Developed, Maintained and Monitored 30 DMA Advertising Budgets in the amount of ~ $30-million for the Western Field Marketing Region and reviewed current budget situations with Domino’s Pizza Corporate client on a monthly basis.

·Developed and Maintained All Marketing Database to keep track of 30 market’s media expenditures. This facilitated the ease of approval of all billing / invoices to ensure work waswithin budget.

·Managed ongoing print, digital, and broadcast timelines; anticipated upcoming deadlines and communicated with field reps.

·Lead Monthly Meeting with national field teams to report current status of each DMA’s marketing efforts which facilitated resolution of issues with creative, delivery, billing, and process issues.

·Trained and managed Account Coordinator on All Marketing Database, revenue tracking tools and QSR statistical reporting and analysis.

Jun 2006 - Feb 2007

Acccount Executive / Assistant Account Executive

B. L. T. & Associates

·Managed relationship with niche client, Weinstein Co., and supported BLT’s top Account Supervisor by maintaining relationships with clients at Paramount, MGM, Sony, Miramax, and Universal.

·Researched new media outlets and developed successful print campaigns for the domestic and international theatrical releases of films including: Dreamgirls, Jackass, Perfume, The Queen, Norbit, Rocky Balboa, Smokin’ Aces, Transformers, Grindhouse, Charlotte’s Web, and many others. Won multiple Key Art Awards (film advertising honors) for creative work.

·Facilitated production of creative advertising materials across the board; posters, newspaper, outdoor campaign, on-line and in-theatre promotions in the amount of ~$10-million in

creative services.

·Coordinated and trafficked efforts from multiple departments including; photography, design, production studio, finishing and mechanical to effectively meet deadlines.

Dec 2005 - Jun 2006

Account Executive

Think Ink

·Developed new business by presenting proposals and company capabilities to targeted clients.Established new account estimated at $400K annually in addition to the $1.5 million of multiple accounts managed.

·Supervised projects from initial client requests, to obtaining print estimates, managing creative staff, and press checking projects to ensure quality.

·Researched, forecasted and developed new and innovative print marketing solutions for current and potential clients.

Apr 2005 - Dec 2005

Acccount Executive / Assistant Account Executive

Toyota Graphics and Print Purchasing, Enterprise Communications

·Coordinated the design, development and production of collateral materials including brochures, specialized print ads, magazines and newsletters. Managed Toyota Marketing Strategy Binder, a critical tool used by all Toyota associates in their marketing and advertising efforts.

·Trafficked and managed schedules/deadlines with account, project, and print departments.

·Liaised between agency and over 200 Toyota, Scion and Lexus clients.

·Wrote creative briefs to provide direction to Project Managers and Creative staff. Presented initial concepts and reviewed project comprehensives with clients.

Jan 2005 - Mar 2005

Marketing Services Intern

Assured Performance

·Created and implemented PR plans. Targeted regional and consumer press for releases. Identified editorial opportunities to increase sales and influence customer perception. Wrote and edited press releases, brochures, and business cards. Assisted with meeting and event planning.

·Collaborated with Tech department to improve CMS (content management system) and CRM (customer relationship management) proprietary software.

Education

Education

Skills

Skills

Lotus Notes

Lotus Notes is a great project management system. When I used this at B. L. T I used it for opening jobs, and billing only.

Clients and Profits

  I have used Clients and Profits since I first began working in advertising. I have used most of it's functions including opening and estimating jobs, project/traffic management, time cards, purchase orders and billing.

Portfolio