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Sylvia Arthur

Communications Manager at Tower Hamlets Council

  • London United Kingdom

Work History


Communications Manager,Healthy Borough Programme

Tower Hamlets Council

Managing people and a budget to deliver communications and social marketing campaigns for the Tower Hamlets Healthy Borough Programme, the local pilot of the government’s national Change4Life programme, run by the Department of Health:

·Developing and delivering the local programme’s marketing and communications strategy;

·Scoping, developing, implementing and evaluating high-profile, integrated, multi-format social marketing campaigns;

·Managing media relations;

·Advising, briefing and training senior managers on communications;

·Managing the programme's communications steering group.


Corporate Communications Executive

Hackney Council

·Developing and implementing effective marketing and communications strategies;

·Briefing and advising directors and senior managers on key communications issues;

·Co-ordinating roadshows and staff engagement events;

·Change communications for the restructure of Children’s Social Care programme;

·Editor, Hi - a monthly, print, staff magazine: developing the editorial vision, writing articles, managing contributors and budget;

·Editor, Hackney Staff Headlines e-news;

·Writing for and maintaining the corporate intranet, ensuring content is accessible.


Communications Officer

Enfield Council

Developing and delivering marketing and communications for the Local Strategic Partnership:

·Producing newsletters and marketing materials for staff and residents promoting the work of the partnership;

·Handling external relations.


Communications Officer

Tower Hamlets Council

Developing and delivering internal and external communications for the council’s Community Safety Unit and members of the Local Strategic Partnership:

·Developing a communications strategy for the community safety partnership encompassing both internal and external communications;

·Producing the monthly e-newsletter for staff and members of the partnership;

·Producing a print annual report for key stakeholders, partners and interested members of the public;

·Producing a directory of community safety for local residents delivered to every household in the borough.



News Africa Magazine

Current affairs writer for the monthly pan-African news monthly:

·Writing features for an international, informed readership;

·Interviewing leading politiicians, diplomats, business leaders and others;

·Editing and sub-editing;

·Forward planning.



Strategically -minded corporate communications specialist with over ten years experience in journalism and communications in large organisations, with a particular focus on strategy development and implementation and internal communications.

Notable Highlights

·Developing a youth comms strategy that tackled reputational issues and delivered a 30% rise in voter registration amongst 16-18 year olds;

·Developing a business case for incorporating the use of social media into corporate communications practice;

·Editing a guide to corporate communications for communicators and clients.


  • Communications management and strategy development
  • Internal communications
  • Corporate campaigns
  • Change programme communications
  • Communications audits
  • Image and reputation management
  • Consultancy  and training
  • References

    Available on request.



    Evaluating success

    National Social Marketing Centre

    Turning insight into action: developing a social marketing intervention

    National Social Marketing Centre

    Understanding your audience: using research and customer insight

    National Social Marketing Centre

    Getting started: scoping social marketing

    National Social Marketing Centre