Sr. Marketing Manager
• Responsible for Renal medical device software product development: Business Case Development, Product Requirement Definition, Commercialization and Global Launch Planning. • Responsible for Renal clinical software life cycle management – working on a cross functional team to support a portfolio of four global products. • Responsible for creating a Global Web strategy providing country managers direction and tools on how to use the internet to target Nephrologiosts, Nurses, Patients and Caregivers. • Created a Social Media strategy targeted at patients and caregivers that has allowed the U.S. to reach thousands of people in a cost effective manner. • Designed and launched a global interactive marketing platform supporting over 5,000 clinicians in Latin America, the U.S. and Europe. • Created a strategy to increase traffic to Renal’s Patient and Nurse Education web sites resulting in a 30% increase in monthly site visits. • Lead a team responsible for creating strategies and sales tools that allowed country marketing managers to position their services as a competitive differentiator. • Marketing Powerhouse Ambassador - responsible for training marketing teams on the process of developing sound marketing and strategic plans.