Jesse Feinkind

Work History

Work History
Nov 2006 - Present

Sr. Marketing Manager

Baxter Healthcare
• Responsible for Renal medical device software product development: Business Case Development, Product Requirement Definition, Commercialization and Global Launch Planning. • Responsible for Renal clinical software life cycle management – working on a cross functional team to support a portfolio of four global products. • Responsible for creating a Global Web strategy providing country managers direction and tools on how to use the internet to target Nephrologiosts, Nurses, Patients and Caregivers. • Created a Social Media strategy targeted at patients and caregivers that has allowed the U.S. to reach thousands of people in a cost effective manner. • Designed and launched a global interactive marketing platform supporting over 5,000 clinicians in Latin America, the U.S. and Europe. • Created a strategy to increase traffic to Renal’s Patient and Nurse Education web sites resulting in a 30% increase in monthly site visits. • Lead a team responsible for creating strategies and sales tools that allowed country marketing managers to position their services as a competitive differentiator. • Marketing Powerhouse Ambassador - responsible for training marketing teams on the process of developing sound marketing and strategic plans.
Aug 2002 - Nov 2006

Consultant/Project Manager

Widepoint (onsite at Baxter Healthcare)
• Mentored and trained 3 developers and 2 project leads • Directed and managed cross-functional project teams through the entire project development lifecycle; including requirements definition, estimating and controlling project duration and cost, creating detailed project plans and managing change requests. • Analyzed primary and secondary market research to suggest future projects, determine market competitive landscape and understand customer needs. • Prioritized global projects and activities to drive value and remain aligned with global marketing’s direction. • Worked with country marketing managers to ensure their websites complied with all privacy and security standards. • Assessed the impact and likelihood of project risks; anticipate possible setbacks or changes and effectively adjust resources and priorities
Aug 2000 - Dec 2002

Project Lead/Developer

ONE Community Inc.
Team Lead – Advocate Healthcare Corporation • Team Lead on a 7-person team responsible for developing an application to allow for product sales via the Internet, PDA’s and WAP-enabled devices. • Responsible for being the liaison between the IT and Sales department Java Developer and Team Lead – General Binding Corporation - $2 Billion annual sales • Team Lead and Java Developer of a 12 person team responsible for building a transactional website that allowed the manufacturer's customers to easily and efficiently research and purchase products directly over the Internet. • Built close relationships with Client Management, Technical Staff, and other developers on the team. • Introduced to the full project life cycle of a transactional website including requirements gathering, technical detailed design and analysis, development, technical and end user documentation, testing, rollout and support. • Responsible for personalizing customer specific pricing and for creating an interface where customers could view past invoices. • Managed a team of 2-4 developers on short-term website enhancement projects with a duration of 2-6 weeks. • Responsible for listening to clients’ business needs, writing proposals and creating project plans. Java Developer – ONE Community Inc. • Worked as a Java Developer on the development of an Internet based application that allowed employees to access all Human Resources policies, practices and forms. It also allowed the Human Resources department to add, modify and remove documents using the application. • Responsible for all online reporting functionality and documenting of the functional requirements and deliverables.

Education

Education
2005 - 2008

Marketing and Strategy

Northwestern University - Kellogg School of Management
1995 - 2000

BBA

University of Iowa - Henry B. Tippie College of Business
1992 - 1995

New Trier H.S.