Communications and marketing consultant
I worked on the project named ECO20, Ecological Entrepreneurship Competition, i worked in developing branding, positioning, management and implementation.I designed the online communications strategy, which was made through social networks.This, at first instance, was aimed at increasing the number of participants and publicize the contest in its first version. The strategy served as a channel of direct communication between potential participants and the organization of the competition. Secondly served to support the dissemination and development of new business for all those who even today are part of the database obtained. This, coupled with a pricing strategy that allowed greater access to people from different socioeconomic strata, which had an innovative idea.Also I managed strategic alliances with media and market-related business entrepreneurship in Chile, which enabled us to position and promote the contest.Finally, I planned together with my team, each of the activities undertaken during the ECO20 event, which lasted three days, with its implementation.