Ninguno Añadir extracto
Communications and marketing consultant
I worked on the project named ECO20, Ecological Entrepreneurship Competition, i worked in developing branding, positioning, management and implementation.I designed the online communications strategy, which was made through social networks.This, at first instance, was aimed at increasing the number of participants and publicize the contest in its first version. The strategy served as a channel of direct communication between potential participants and the organization of the competition. Secondly served to support the dissemination and development of new business for all those who even today are part of the database obtained. This, coupled with a pricing strategy that allowed greater access to people from different socioeconomic strata, which had an innovative idea.Also I managed strategic alliances with media and market-related business entrepreneurship in Chile, which enabled us to position and promote the contest.Finally, I planned together with my team, each of the activities undertaken during the ECO20 event, which lasted three days, with its implementation.
The position I had in this venture was an Account Manager in the area of Mobile Marketing in the Multinational Company Tim w.e.
My responsibilities were mainly directed to the creation of new accounts for MKTM, having direct contact with brands through their Products Managers, to brands like: Carozzi, Soprole, Doggis, Fes, among others. This, channeled through the creation of promotional strategies and loyalty through mobile phones, to enable them to innovate brands in the format and reach your customers in a direct and minimally invasive way.
Mar 2003 - Nov 2008
Publicista con Gestión en Marketing. Licenciada en Comunicación Publicitaria
College degree reached after ten semesters of study, during that time I had the opportunity to study several aspects of marketing, advertising and creativity, to learn to find solutions to the problems of communication by customers who need to reach their consumer in an effective and differentiated way.Also during that time I learned about inter-company communications and then to teach on this subject. My specialty was climate and culture of the company.