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Work History

Mar 2009Present

Director, Eu

EU Bookings
Created brand partnerships with Soundcloud, Beatport,, Native Instruments, etc.-Director, Berlin, Germany(freelance)
Aug 2002Present

Sales & Marketing Manager

Liaison Agency
Sales & Marketing Manager, May 2006
Sep 2014Aug 2015

Development Director

Global Brand
Development Director, NYC I like to keep my plate full. Creatively pushing my PlayNetwork boundaries and those of my Pitched brand strategies and custom concepts to 100+ brands at C- clients. Suite level: Adidas, Marc Jacobs, Saks Fifth Avenue, Forever 21, Gap, Warby Parker, Starbucks, Starwood, Hilton, etc. I've opened 3 foreign offices for past Helped lead the positioning of the recently announced employers + started my own Starbucks/Spotify partnership, with PlayNetwork as lead partner. businessinBerlin. I've been an artist Currently building concept and go-to-market strategy fora stand- manager, international DJ-for-hire alone creative agency(A440) within the company portfolio. and produced dozens ofglobal Pitched/sold/managing a $15+ million creative, innovation, and events. I've managed 10 different systems deal for Saks Fifth Avenue and Saks OFF 5th globally. boutique record labels Pitched/sold/managing a W Hotels/St. Regis, a global $10+ million and soldnew technologiesfor
May 2013Oct 2014

Senior Creative Strategist

Global Brand
Senior Creative Strategist, … I help brands to connect to their
Apr 2013Dec 2013


Global Brand
Contributing Writer, freelance consumers through experiences that excite. Emotionally charged, Vice Media content-fueled. Always authentic.
Oct 2012May 2013

Business Development & Brand Partnerships Manager

Ted Baker, Le Pain Quotidien
Business Development & Brand Partnerships Manager, In-store, online, mobile, and beyond. NYC Pulselocker A few of my clients: Starbucks, Strategized new marketing initiatives to increase the B2B and DTC Marriott, Hilton, Starwood, model and improve product commercial release. Michael Kors, A| X, Marc Jacobs, Produced & directed mini-documentary series in partnership with Holt Renfrew, Aeropostale, Estee Native Instruments to market platform worldwide. Lauder, Gap, Pret A Manger, Sold brand content partnerships to EU partners: Word & Sound, Converse, Gap, Ann Taylor, Intergroove,! K7, Minus, etc.= 500k+ licensed tracks for product Godiva, Pinkberry, Levi's, MAC, launch. Steve Madden, Anya Hindmarch
Feb 2012Oct 2012

Brand Marketing Manager

Kiehl's, 7-Eleven
Brand Marketing Manager, NYC and more. Built business strategy for this U.K. company in their first U.S. office. Created social media, digital & physical marketing programs for albums by The Cranberries, Marilyn Manson, Fat Boy Slim, etc. Negotiated exclusive partnerships with iTunes, Spotify, Rdio, Vevo, Believe, WeAreHunted, EMusic, Juno, Amazon, etc. Hired 3rd party partners for publicity, film, photography, radio, etc. Wrote client pitches, evaluations, and scopes of work.
Dec 2009Feb 2012

Director & Owner

Kiehl's, 7-Eleven
Director & Owner PonyUp Founded business in Berlin specializing in label management, brand partnerships, artist management + event production. Managed 8 global record labels including Supplement Facts, Crosstown Rebels, Silver Network, Items + Things. Distribution, sales + marketing for all digital and physical releases. Produced label events in Mexico City, Miami, Berlin, Stockholm, Barcelona, London, Amsterdam + Chicago.
Jan 2008Jan 2010

Director of Business Development

Liaison Agency
Director of Business Development, Founded the first U.K. office for this music startup, hired team. Co-developed software roadmap and deliverables to promote artist content online. Oversaw the project UI and launch. Organized commercial launch at Sonar with Resident Advisor, and at Amsterdam Dance Event with Innervisions Records. Negotiated digital content deals with Loopmasters, Ioda and Word & Sound, licensing over 500k tracks for launch.
May 2006Jan 2008

Vice President of Sales & Distribution

Liaison Agency
Vice President of Founded the first U.K. office for this U.S. label, hired a team of staff. All art direction, brand strategy and marketing for over 200 CD and vinyl releases in physical & digital formats. Produced events in Barcelona, Amsterdam, London, Miami, etc. Developed label internationally: digital sites, buyers + indie retailers and developed territory-specific marketing initiatives. Negotiated 15 new worldwide distribution deals. Pitched and sold quarterly release plans to HMV, Best Buy, Virgin, and distribution partners increasing EU sales 40%.



Point Park University

Penn State University