Interest

Digital photography

Music

Health and fitness

Travel

Summary

I work in the educational content industry where I’ve held a wide variety of positions in digital project management, custom solutions, sales, and currently marketing.

As a graduate student in Interactive Media Studies, I am fascinated by the migration of content from a print to digital environment, and how this affects the way we interact with information.

Besides work and school…I’ve got the travel bug, and recently spent a week in Alaska. I am also an amateur photographer, and aspiring athlete who loves a challenge! This past fall, I completed a 200 mile Ragnar Relay race. Go Dayton Dashers!

Work History

Work History
May 2012 - Present

Market Development Manager

Cengage Learning
  • Manage market development and sales communications for multiple business units in higher education and career channels, supporting total revenue of $250 million and driving a 20increase in sales revenue.
  • Work directly with marketing and sales management to proactively drive sales activities at appropriate time during sales cycle.
  • Build relationships with key market influencers, including early adoption distributors, end user customers and thought leaders.
  • Solicit and analyze market feedback using peer reviews, surveys and campus visits to determine effectiveness of product and sales messaging.
Oct 2011 - May 2012

Marketing Manager

Cengage Learning
  • Manage internal and external communication of custom print and digital products and services in the higher education and career channels
  • Partner with discipline marketing teams across the Cengage Learning organization to create consistent messaging
  • Promote new custom products, services, and strategies using email campaigns, sales collateral, and training programs
Jun 2009 - Oct 2011

Solutions Specialist

Cengage Learning

  • Coordinated winning RFP for State of California and presented digital option to client.
  • Managed new project and existing accounts, and coordinating RFP responses, as well as print, digital and customer learning solutions.
  • Qualified new customer leads and uncovered new and extended opportunities with existing customers.
  • Partnered with Institutional Solutions team, digital, sales and marketing groups to develop and support sales strategies and goals.
Jun 2007 - Jun 2009

Digital Project Manager

Cengage Learning

  • Partnered with sales, production and technology teams to create unique digital and print based learning solutions.
  • Worked with customer to define project, communicate development, set expectations and maintain project scope, analyzing profit and loss statements for each project.
  • Primary point of contact for all course development, facilitated all project related conversations and scheduled status meetings with customers.
  • Contacted and managed subject matter experts and vendors, delivered work-for hire agreements and ensured all work met timeline and quality standards.
Nov 2005 - Jun 2007

Project Development Editor

Cengage Learning

  • Worked in conjunction with Cengage Custom Sales Team to provide support
  • Created new business and managed existing business with Inside Sales and High School Reps
  • Acted as quality control point of contact for pre-production
  • Maintained appropriate inventory levels of base business
  • Retained and reinvented base business 
  • Responded to project inquiries and delivery questions from bookstores and the sales team
  • Utilized digital database in developing Custom product for projects
  • Achieved a high level of proficiency in all Custom publishing systems and project management tools
  • Maintained and delivered daily backorder and monthly standard reports 
Oct 2002 - Nov 2005

Loan Processor/Originator

Union Savings Bank

  • Supported loan originators in execution and completion of mortgage loan applications.
  • Collected appropriate documentation from applicants and delivered loan package in time frames set by management.
  • Developed referral contacts and maintained excellent customer service while managing applicant and staff expectations.
  • Managed pipeline for all originated loans through closing and communicated loan application status with customers.

Education

Education
Jun 2011 - Present

Master's Certificate

Miami University

Courses completed:

IMS632: Marketing in a Digital and Information Economy

IMS507: Interactive Business Communication

IMS514: Web and Social Media Analytics

IMS511: Visual Rhetoric

Sep 1999 - Jun 2002

Bachelor of Science

Ohio University

Major track: Organization Communication

Minor: English

Skills

Skills

Technical & Software Skills

HTML and XML Photoshop CS6 InDesign

Business and Technology

  business development project management emerging technologies technology implementation digital asset management  

Social Media

  blogging Youtube production FaceBook Twitter WordPress