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Raffy Montehermoso

Work History

Sep 2015Present

Conversion Optimization Associate

In charge of digital marketing initiatives for the website of hotels and resorts in Boracay, Palawan, Bohol, and Cebu.

Data analysis of traffic sources and market segmentation for targeted advertising.
Oct 2014Aug 2015

SEO Consultant

Compare Asia Group


Makati City

CompareAsiaGroup is a leading financial aggregator firm in Asia with its main office located at Makati City, Philippines. They intend to be an authority when it comes to fintech or financial technology industry.

Duties and Responsibilities:

Planning and implementation for the search engine optimization of the following websites:

Nov 2010Oct 2014

Marketing Specialist

Truelogic Online Solutions Inc.


Makati City

TrueLogic Online Solutions is a leading Digital Marketing and SEO services company located in Makati, Philippines. They handle the search engine optimization and online marketing for foreign and local brands such as Solaire, DragonPay, CashCashPinoy, Yellow-Pages among others.

Appointment: SEO Analyst

Client: Internal Operations

Duties and Responsibilities

  • Keyword Research 
  • Analyzing the search volume of keywords by using Google Adwords Tool Keyword Planner 
  • Monitoring trends in branding and related industry terms 
  • On-Page Optimization 
  • Constructing the Meta Elements of the website's pages 
  • Troubleshooting crawling errors
  • Off-Page Optimization 
  • Looking for relevant content online to link to the website  
  • Ensuring high quality relevant backlinks 

Appointment: SEO Specialist

Client: ServCorp MY and PH

Duties and Responsibilities

  • Link Building Identifies proper online channels to help gain exposure for the client's brand Review the links before making online partnership
Dec 2006Sep 2010

Digital Marketing Staff

Sticky Media Solutions Inc.


Cagayan de Oro City

Sticky Media Solutions was an I.T. outsourcing company based in Cagayan de Oro City, Philippines. The online marketing firm ceased operations by 2011.

Appointment: Digital Marketing Staff

Client: Geary Interactive

Duties and Responsibilities

  • Internal Liaison 
  • Coordinates with media buyers and team leaders regarding their leads and data requirements 
  • Business Intelligence 
  • Collection of the reports required to analyze the success of the client's online marketing campaign

Appointment: Media Buyer

Client: Geary Interactive

Duties and Responsibilities

  • Leads Tracker 
  • Identifies which websites have enough domain authority for text ads placement 

Appointment: Media Buyer


Duties and Responsibilities

  • Online Media Partnership
  • Ensures the quality of brand mentions for the dating website is aligned with online reputation management standards 
  • Link Building 
  • Collection of external links that can be an online partner for the dating website

Appointment: Web Editor Trainer


Duties and Responsibilities

  • Content Training 
  • Implementing the standards of web content writing to newly hired web editors 

Appointment: Web Editor


Duties and Responsibilities

  • Web Content Directory 
  • Creates a short description of websites to be added to the directory


Jul 2015Present

Bachelor of Science in Information Technology

Polytechnic University of the Philippines

Currently enrolled

Jun 2004Oct 2008

Bachelor of Science in Information Technology

Mindanao University of Science & Technology
Jun 2000Mar 2004

High School

Misamis Oriental General Comprehensive High School
Jun 1994Mar 2000


Corrales Elementary School


Search Engine Optimization
Google Adwords



Sep 2015Mar 2017

Google Analytics

Google Partners
Aug 2015Aug 2016

Google Adwords

Google Partners