Privately owned – design, manufacturing and installation of commercial/residential luxurious, custom storage solutions – offices, credenzas, closets, entertainment centers. Local, company-owned factory & separate distinct, design center.
Without prior entrepreneurial or woodworking experience, established and led successful manufacturing start-up operations, growing to $2.5M annual revenue. Responsible for all final operations/engineering decisions. Community promotion, advertising, marketing, and client relationship building a strong focus.
• Launched elite Design Center and achieved 18% increased leads and 5% increased closing ratio. Designed displays, décor and product to strategically market key elements for additional lead source.
• Reduced costs 15%, increased revenue 21% while managing brand identity, developing builder relationships & new products, re-engineering manufacturing processes & re-negotiating vendor pricing.
• Strategic positioning for all staffing, purchasing, inventory management and cost/product analysis.