Led sales teams of varying size up to 35 in selling targeted print and digital advertising. Recruited, trained, and mentored top talent along the East Coast building exceptional sales teams that contributed in growing the company's revenue from $20M to $80M in 12 years.
-Increased sales in every assignment, averaging 19% annually.
-Designed and piloted sales training program for Digital Product. Resulted in $4M in first year revenue.
-Pioneered cross-platform sales approach (print and digital) resulting in first significant sale of $400k (2007)
-Implemented Key Client Retention Strategy. Improved renewal ratio by 100% from 2006 through 2008.
-Change agent who led sales team through Time Inc./MNI merger, turning around performance of team to deliver fast growth of 80% in 18 months.
-Created New Sales Rep Training Program. Increased productivity by 40%.
-Structured new sales approach to increase diversity of national accounts to include Pharma, Transportation, CPG, Retail, and Telecommunications, doubling the number of key accounts in two years.