Patricia Farrell

Patricia Farrell

Summary

Dynamic Sales Executive and consummate leader of building, guiding, and sustaining high performance teams to deliver results.  Catalyst for driving innovative and strategic initiatives in selling to Fortune 500 leaders in the Financial, Insurance, Consumer Packaged Goods, Automotive, Healthcare, Pharmaceutical, and Travel industries.  Decisive, solutions-focused and results oriented.  Ethical with a high level of personal integrity and commitment.

-Strategic Planning                                 -Key Account Development & Retention      -Consultative Sales

-New Product Launches                      -Cross Functional Team Leadership           -Brand Positioning

-Contract Negotiation                            -Team Building, Motivating & Mentoring      -Fast Growth/Turnaround

Work History

Work History
Jun 1992 - Dec 2009

Sales Manager

Time Inc.-MNI

Led sales teams of varying size up to 35 in selling targeted print and digital advertising.   Recruited, trained, and mentored top talent along the East Coast building exceptional sales teams that contributed in growing the company's revenue from $20M to $80M in 12 years.

Significant Accomplishments:

-Increased sales in every assignment, averaging 19% annually.

-Designed and piloted sales training program for Digital Product.  Resulted in $4M in first year revenue.

-Pioneered cross-platform sales approach (print and digital) resulting in first significant sale of $400k (2007)

-Implemented Key Client Retention Strategy.  Improved renewal ratio by 100% from 2006 through 2008.

-Change agent who led sales team through Time Inc./MNI merger, turning around performance of team to deliver fast growth of 80% in 18 months.

-Created New Sales Rep Training Program.  Increased productivity by 40%.

-Structured new sales approach to increase diversity of national accounts to include Pharma, Transportation, CPG, Retail, and Telecommunications, doubling the number of key accounts in two years.

Oct 1988 - Jun 1992

Sales Representative

MNI

Sold targeted print ads in the greater Phila. market through new business prospecting and advertising agency development. Catapulted territory revenue from $500k in '88 to $2.8 Million in '95.

Apr 1984 - Oct 1988

Sales Representative

3M, Occupational Health and Safety Products
Established the Southern NE territory ('84-87) delivering $4 Million in new sales. Promoted to the Phila. market ('87-88) and grew territory revenue by 40%. Product was a line of industrial respiratory protection products sold through a distribution channel.

Education

Education

Bachelor of Arts

La Salle University