Laura Henderson

Laura Henderson

Education

Education
Aug 2005 - May 2009

B.A

Penn State University

-      Equine Science Minor, International Studies Minor

-      GPA Overall: 3.42

-      Dean's List: Spring 2006, Spring 2007, Fall 2008, Spring 2009

-      Study abroad London, England

Work History

Work History
May 2010 - Present

Part-time customer service

Tom's the Greengrocer
Apr 2010 - May 2010

NYC Street Team

Qorvis Communications

-      Represented Bloomberg Business Week in NY Penn Station giving away free shoe shines plus magazine

-      1,366 people participated in the free shines

-      730 magazines were given away

Jun 2009 - Sep 2009

Research Assistant Intern

Dr. Marcia DiStaso

-      Content analysis of methodology used in public relations research from academic journals

-      Content analysis of methodology used in Silver Anvil winning campaigns

-      Data I compiled will be used in Handbook of Public Relations

-      Researched all contact information for investor relations departments of Fortune 100 companies information 

May 2009 - Aug 2009

Part-time Horse Barn

Penn State University

-      Assisted veterinarian with caring for injured, sick and pregnant horses

-      Gave tours of facilities to prospective students

-      Farm work

Jan 2009 - May 2009

Team member at Penn State University

Rowan University PRSSA National Organ Donor Awareness Campaign

-      Designed and implemented a 1st place award winning campaign for Donate Life Pennsylvania

-      Designed primary research surveys and collected data running SPSS software on results

-      Wrote client fact sheets

-      Created campaign budget and timeline

-      Worked with team members for special event planning

-      Reached an audience of more than 76,500 people

Oct 2008 - May 2009

Sponsorship and Advertising Chair

Penn State Equine Science Showcase and Select Breeders Sale

-      Developed growing sponsorship program to offset costs

-      Composed sponsorship letter that was distributed to potential sponsors

-      Brought in 16 sponsors for a total of $1,875

-      Coordinated advertisements for local and regional publications

-      Delegated sponsorship and advertising duties to 2 teams of students

-      Coordinated sale catalog, sale informational mailing and advertising flyer

-      2nd year as advertising chair and 3rd year involved with advertising committee

-      Assisted public relations committee to get front cover story in local newspaper the day before the sale

Skills

Skills

Social Networking

Microsoft Office Suite

Spanish