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Work History

Aug 2011Present

Vice President, Operations

The Health Collaborative

Responsible for managing an annual $2.2 million dollar operating budget, 16 employees and performance on six unique grants and contracts. Programs cover primary care transformation and quality improvement, health care data aggregation, clinical data collection, public reporting, patient engagement and community involvement.

Director of Communications providing strategic planning and execution of all traditional and digital communication to stakeholders, funding partners, media and the public.

Achievements

  • Secured $1.8 million in grant and contract revenue since January 2013.
  • Provided strategy and project management for the redesign of two websites with integrating social media.
  • Provided SEO strategy that increased web traffic by 300%.
Jan 2000Aug 2011

PRESIDENT, OWNER

LAURA RANDALL MEDIA, LLC

Laura Randall Media ("LRM") is a communications firm specializing in marketing, strategic communication and public relations. Areas of experience include market research, opportunities assessment, marketing plan development, sales support, collaboration with creative agencies, inbound marketing, website design project management, web content strategy, digital and social network integration, media relations, community engagement, event and trade show planning. Experienced producer of video, audio, print and digital collateral.

Achievements

  • Developed and managed over 40 multi-level marketing and communication initiatives to support corporate and brand objectives.
  • Served as Communications Director for the 2002 "Let's Get Moving" campaign to expand public transit and the 2004 campaign to repeal Article 12.
  • Contributing journalist to Time Magazine, including a cover story on issues related to the SAT test.

Clients

ABC news, Time Magazine, Xavier University, Comair, Parsons Brinckerhoff, Vision Land Development, Turnbull-Wahlert Construction, Cincinnati Capital Properties, Speaking of Women's Health, Avery Graphics, Equality Cincinnati, The Civic Garden Center of Greater Cincinnati.

Mar 2007May 2008

Center for Entrepreneurship, Asst. Director

Xavier University, Williams College of Business

Responsible for working with faculty and staff to create and market innovative programming to educate, inspire and support entrepreneurial concepts and leadership. Stakeholders include students, alumni and the local business community. Princeton Review ranked Xavier University 11th most entrepreneurial campus in the country.

Achievements

  • Sustained a top 15 national ranking in entrepreneurship.
  • Supported the development and growth of student owned businesses.
  • Lead an initiative to design, build and open a student business incubator.
  • Advanced relationships with the Center's Board of Advisers including quarterly meetings, committee support and board communication.
Jan 1995Jan 2000

Reporter

WCPO-TV

Reported and produced news stories for up to five newscasts per day.

Achievements

  • Emmy Award for Feature Reporting
  • Excellent reputation for clear, concise and creative writing.

Other Television News Experience

WLWT-TV  Cincinnati OH

KDFW-TV  Dallas Texas

Education

B.S. Communications

Miami University, Oxford, Ohio