Marketing in a recession is challenging. Sales are down, budgets are dwindling and the economic climate is constantly evolving. Despite these challenges, the circumstances present an opportunity for innovative and outside of the box leadership and solutions. I have solutions.
In my role as Community Relations Specialist for Kool Smiles, I have worked across many marketing boundaries. In the past four months, I have generated over 50% of the company business leads, boosting revenue by nearly 80%. I’ve planned several public relation events to create a sense of presence in the community, liasoned with area business leaders and politicians and educated children on the importance of oral healthcare. Through all of these efforts and more, I’ve branded the company in an area that was previously untapped by our marketing efforts, but brimming with tough competition. Because of this, the name Kool Smiles is now synonymous with fantastic care.
As the Associate for recruitment and retention for the American Urological Association, I increased membership applications by 20% in the first three months by creating several marketing plans including revamping and launching a streamlined Member-Get-a-Member campaign to use our current members to draw in prospective members, saving the association time and money while emphasizing the value of membership. To retain members, I have lead e-mail campaigns to both targeted demographics and members as a whole, written articles for several member-only publications and taken a leadership role in overseeing numerous retention campaigns.
Another influential leadership role has been my position as the Marketing Coordinator for the Sheraton Baltimore North Hotel. This position required assimilating current sales techniques with an original marketing plan that I created. Because it was a new position, it allowed me the opportunity of freedom to explore many marketing tactics, including the use of social networking and finding cutting-edge solutions to cut costs in a hemorrhaging economy. There I learned valuable skills in the art of grass root, guerilla marketing and large scale national campaigns. Through my efforts using national print ads, local radio ads and in house ads the end result was one of the most profitable bridal shows the hotel had produced in its fifteen year history, and a large spike in catering, room and in-house restaurant revenue.
I have been inspired by these experiences to continue a career in marketing. I believe that in this position, I will prove to be a much needed asset to the company. In an economy like this, you cannot afford to have a marketer without experience in several facets of marketing. I have that experience.