- Naperville US-IL
- [email protected]
Developed and executed strategic marketing plan supporting $20 million of revenue across aviation, cargo and business travel markets. Responsible for $300k marketing budget supporting multiple product lines and industries. Managed staff through execution and creation of integrated marketing campaigns and sales support activities including public relations, advertising, direct mail, electronic marketing, tradeshows and sales tool kits. • Launched eight cargo portals throughout North America generating annual revenues of $410k • Deployed over 20 aviation email marketing campaigns generating new business of $105k• Planned and exhibited at over 15 industry tradeshows• Managed cargo road show in 10 cities throughout US promoting Inforwarding suite• Executed three profitable cargo direct mail campaigns resulting in over 100 new customers• Created and distributed over 20 press releases to industry trade and horizontal publications• Negotiated and managed vendor relationships for advertising, email, renewals and creative
Managed direct mail and telemarketing campaigns for Fortune 500 accounts that billed >$10M annually.
Experienced B2B Integrated Marketer — high energy, results oriented and versatile. Customer focused and innovative marketing professional with MBA from DePaul University. Broad experience developing and executing strategic product plans globally via targeted market communities. Background includes staff development, integrated communications and events, branding, database marketing, product launch, budgeting, P&L, technical messaging, pricing, process improvements, systems integration, market research and cross-functional management. Excels in supporting global sales organizations by developing and delivering quality leads required for new business and revenue retention goals. Able to work effectively in complex, dynamic and changing markets and work environments.
B2B Marketing management role with an information or technology company.