Dan Dulik

Dan Dulik

Work History

Work History
2007 - 2009

Director, Global Marketing

OAG Aviation
Directed global marketing team in providing strategic and tactical marketing support to the organization by bringing key product messages to the appropriate market community via integrated communications. Supported $28M revenue budget. • Generated >1,100 sales leads worth $11M in annual revenue potential via integrated activities. • Planned, developed and deployed >3M emails worldwide in over 100 campaigns yearly. • Directed global trade show activity/staff at 70 shows resulting in $1.15M of revenue. • Directed website redesign including updated branding and product structure, SEO friendly content and new data management system resulting in a 130% increase in unique visitor traffic. • Deployed email marketing holiday campaign, resulting in $110K in new business. • Launched new MRO product line realizing $650K in new business. • Implemented OAG’s first use of product web videos to drive >200 new business leads online. • Managed public relations activity supporting industry articles with data analysis at >50 electronic and print media outlets and press release coverage picked up by >500 organizations. • Launched new branding and product organization initiative across all communications globally. • Created sales support materials for >70 products and nine targeted market communities.
2004 - 2007

Product Marketing Manager, Americas

OAG Worldwide

Developed and executed strategic marketing plan supporting $20 million of revenue across aviation, cargo and business travel markets. Responsible for $300k marketing budget supporting multiple product lines and industries. Managed staff through execution and creation of integrated marketing campaigns and sales support activities including public relations, advertising, direct mail, electronic marketing, tradeshows and sales tool kits. • Launched eight cargo portals throughout North America generating annual revenues of $410k • Deployed over 20 aviation email marketing campaigns generating new business of $105k• Planned and exhibited at over 15 industry tradeshows• Managed cargo road show in 10 cities throughout US promoting Inforwarding suite• Executed three profitable cargo direct mail campaigns resulting in over 100 new customers• Created and distributed over 20 press releases to industry trade and horizontal publications• Negotiated and managed vendor relationships for advertising, email, renewals and creative

1998 - 2004

Senior Product Manager

Experian
P&L responsibility for new email product suite that helped clients acquire customers and retain relationships online. Key member of management team that grew eMarketing from start-up business unit to growth division, generating revenues in excess of $10 million annually while overcoming cultural, technical and organizational roadblocks. • Achieved 30% revenue growth over prior year through execution of strategic marketing plan • Billed over $600K of incremental revenue by developing new client acquisition and retention programs. Trained over 500 Sales and Client Services employees on new channel and product offering with focus on product features and benefits, positioning, competition, pricing, processes and industry terminology. • Re-engineered order process to reduce average tu naround time from 72 to 24 hours • Achieved 25% growth in email addresses by creating/executing the data acquisition strategy with limited resources • Generated additional revenue of $400K by creating new pricing model in an extremely competitive environment • Negotiated the contracts and managed the ongoing relationships with nine external vendors
1994 - 1998

Senior Client Service Representative

Metromail

Managed direct mail and telemarketing campaigns for Fortune 500 accounts that billed >$10M annually.

Education

Education

MBA

DePaul University - Charles H. Kellstadt Graduate School of Business

B.S. Business Administration

Bradley University

Portfolio

Summary

Experienced B2B Integrated Marketer — high energy, results oriented and versatile. Customer focused and innovative marketing professional with MBA from DePaul University. Broad experience developing and executing strategic product plans globally via targeted market communities. Background includes staff development, integrated communications and events, branding, database marketing, product launch, budgeting, P&L, technical messaging, pricing, process improvements, systems integration, market research and cross-functional management. Excels in supporting global sales organizations by developing and delivering quality leads required for new business and revenue retention goals. Able to work effectively in complex, dynamic and changing markets and work environments.

Objective

B2B Marketing management role with an information or technology company.