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Work History

Mar 2015Jun 2015

PROJECT CONSULTANT

Sigma Marketing Insights- Rochester

Conducted data analysis and visualization on user level data for a Mid-west Museum using R-studio/ SPSS

☐ Identified the consumer segments and developed offline and online marketing strategies

Mar 2015Jun 2015

SOCIAL MEDIA PROJECT CONSULTANT

ITX Corp.- Rochester

☐ Mined, analyzed, and visualized twitter data for brand performance reports

☐ Identified key competitors and analyzed their performance on social media platforms 

☐ Evaluated Social media analytics tools and presented list of best tools based on usage conditions and needs

Jan 2015May 2015

SOCIAL MEDIA CONSULTANT

Oriflame India Pvt. Ltd- Delhi, India

☐ Reviewed brand's various social platforms and created recommendation for each channel

☐ Mined brand and competitors twitter data through Python/ R-Studio and cleaned tweets for sentiment analysis

☐ Predicted future post/tweet performance based on past data and regression analysis

☐ Created dashboard in excel to visualize top tweets, trends, sentiments, performance, and top influencers

☐ Researched and recommended social metrics to benchmark brand performance against competitors

Jan 2015Mar 2015

RESEARCH PROJECT CONSULTANT

Kaia- Rochester

☐ Conducted SWOT analysis on key competitors websites to identify key features, keywords, backlinks, and AdWords campaigns

Jan 2013Jun 2014

GENERAL MANAGER

Sunrise Design Consortium- Delhi, India

☐ Designed brand logo, usage guidelines, and promise: "We just don't build homes, we build Emotions"

☐ Created survey questionnaires, identified distribution methods, conducted descriptive statistics, and created analysis reports

☐ Designed and managed implementation of “Go Green” initiative- Reduced paper consumption by 30% within first 3 months

☐ Created, managed, and analyzed performance of paid ads on various marketing channels

☐ Created and administered implementation of excel dashboards

Feb 2012Dec 2012

FOUNDING PARTNER

PANOPLY- Delhi, India

☐ Monitored website development strategies- Decreased bounce rate by 30 % within first 3 months