Work History

Work experience


Mar 2015 - Jun 2015
Sigma Marketing Insights- Rochester

Conducted data analysis and visualization on user level data for a Mid-west Museum using R-studio/ SPSS

☐ Identified the consumer segments and developed offline and online marketing strategies


Mar 2015 - Jun 2015
ITX Corp.- Rochester

☐ Mined, analyzed, and visualized twitter data for brand performance reports

☐ Identified key competitors and analyzed their performance on social media platforms 

☐ Evaluated Social media analytics tools and presented list of best tools based on usage conditions and needs


Jan 2015 - May 2015
Oriflame India Pvt. Ltd- Delhi, India  

☐ Reviewed brand's various social platforms and created recommendation for each channel

☐ Mined brand and competitors twitter data through Python/ R-Studio and cleaned tweets for sentiment analysis

☐ Predicted future post/tweet performance based on past data and regression analysis

☐ Created dashboard in excel to visualize top tweets, trends, sentiments, performance, and top influencers

☐ Researched and recommended social metrics to benchmark brand performance against competitors


Jan 2015 - Mar 2015
Kaia- Rochester

☐ Conducted SWOT analysis on key competitors websites to identify key features, keywords, backlinks, and AdWords campaigns


Jan 2013 - Jun 2014
Sunrise Design Consortium- Delhi, India

☐ Designed brand logo, usage guidelines, and promise: "We just don't build homes, we build Emotions"

☐ Created survey questionnaires, identified distribution methods, conducted descriptive statistics, and created analysis reports

☐ Designed and managed implementation of “Go Green” initiative- Reduced paper consumption by 30% within first 3 months

☐ Created, managed, and analyzed performance of paid ads on various marketing channels

☐ Created and administered implementation of excel dashboards


Feb 2012 - Dec 2012
PANOPLY- Delhi, India    

☐ Monitored website development strategies- Decreased bounce rate by 30 % within first 3 months



Text mining and analysis

Data mining and analysis

R-Studio, SPSS, Descriptive analysis, Graphical analysis, Cluster analysis, Regression analysis

Social media monitoring

HootSuite, Social Mention, TweetDeck, TOPSY,and  Twitter Streaming API

Social media analytics 

Quintly, RivalIQ, TrueSocialMetrics, Facebook audience insights, Facebook Analytics, Twitter Analytics, and Hootsuite 

SQL commands

Market research

Survey Design, Segmentation, Cluster analysis, Conjoint analysis, and Market simulation

Survey softwares

Surveymonkey and Qualtrics

Social media platforms

Website analytics

Google Analytics, Spyfu, and PageRank

MS Office suite

Word, Powerpoint, and Excel



Master in Marketing

Aug 2014 - Jun 2015
Simon Business School, University of Rochester

Bachelor in Technology

Aug 2007 - May 2012
Guru Gobind Singh Indraprastha University 

Softwares and Methods

Python, Excel, R-Studio, Excel, Tableau, SPSS, HootSuite, Topsy, Quintly, RivalIQ, Facebook audience insight, Twitter analytics, Spyfu, Google analytics, PageRank, Qualtrics, Regression analysis, K- means Clustering, Stepwise regression, and Association rules