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Summary

Healthcare professional with 25 years of experience in marketing strategy and branding for health systems, community hospitals, physician practices, insurers and corporate wellness groups. Extensive background in working with executive teams -
from plan development through creative execution.

Work experience

2016Present

Senior Marketing Communications Consultant

Mosaic Life Care
  • Led S.W.O.T. analysis of retail/lifestyle product lines to make 2017 market adjustments.
  • Managed rebranding of The Spa at Briarcliff. 
  • Increased spa sales by 25% and social engagement by 30% in 2017.
  • Developed and executed marketing plans for Home Care, Orthopedics and Sports Medicine, Corporate Business Solutions and Philanthropy.
  • Managed three dozen civic and charitable relationships in Northland and budget of $135K.
  • Helped launch Sports Med program and gained 12% marketshare in Northland year one.
20132015

PR Consultant/Social Media Manager

ASSURANT EMPLOYEE BENEFITS (Sun Life)
  • Headed Corporate Social Responsibility initiative. Served as liaison with Assurant Foundation to administer corporate giving budget of $450,000. Managed Community Involvement Committee, fully engaged 1,500 employees and narrowed giving from 107 organizations to 13 nonprofits that shared similar mission and visions of that of Assurant.
  • Developed the biggest PR & branding event in company history. Accomplished with a $40,000 budget through creatively leveraging  charitable partners and gorilla marketing.
  • Developed a social media training series for 200 sales reps and brokers.
  • Grew Facebook fans 45%, LinkedIn followers 30%, and Twitter followers 27% during 2014 .
20112013

Marketing Director

Next Page
  • Filled sales funnel through content development and landing pages tied to blogs, podcasts, digital magazine, drip campaigns that earned a 3% to 13% click-through rate.
  • Executed multi-channel campaigns for nonprofit clients  that earned 10:1 returns.
  • Wrote and managed a digital magazine that received 25% open rates.
  • Created $1.7 million in new business and business opportunities in 2012.
  • Increased blog traffic 347% in two years, serving as the CEO’s ghostwriter.
20002011

Public Relations Director (co-owner)

TWO WEST (spun off as Group Renaissance)
  • Grew agency from a startup company to the 10th largest interactive media agency in Kansas City.
  • Managed national press tours that exceeded $1 million in media value.
  • Executed marketing & PR programs for the City of Blue Springs that helped attract $60 million in retail and commercial business in just two years.
  • Founded Grandview Arts Council and rotating art shows.
  • Attracted tourism to Grandview through story placements and PR programs.

Education

19891991

M.A

WEBSTER UNIVERSITY

Media Communications degree with emphasis in Marketing

19801984

B.S

UNIVERSITY OF CENTRAL MISSOURI

Journalism degree with minor in Photography/Dance

Awards

PRSA PRISM — Pro Bono Communication & Event Planning
IABC Bronze Quill — Ongoing Communication Program
IABC Bronze Quill — Most Improved Communication Program
PRSA PRISM — Publication Redesign Excellence
IABC Bronze Quill — One-person publication
IABC Bronze Quill — Internal Communication Program
IABC Silver Quill — Corporate Employee Internal Campaign

Skills

Digital photography, videography, Salesforce, HootSuite, Twitter, Facebook, LinkedIn, WordPress, EventBrite, Photoshop, Microsoft software products, and basic HTML programming. Outstanding analytical, communication, and interpersonal skills.

Board Leadership

Synergy Services - Present

American Diabetes Association - 2013-2016