Interest

Music, Film, Animals, Travel, Gastronomy and Oenology, Yoga, Sustainability

Summary

Social media marketer with MBA and solid web marketing, PR and sales experience across entertainment, digital media, broadcasting, travel, consumer products and events industries.

Work History

Work History
Nov 2007 - Present

Interactive Marketing Manager

National Association of Broadcasters
Manages all aspects of the NAB's convention websites - NABShow.com and NABRadioShow.com - including creative direction and overall online and social media marketing strategy. • Create and manage comprehensive interactive marketing strategy for annual digital media industry convention (NAB Show) averaging 100K attendees from 163 countries. • Launch strategy, execution and analysis of successful social media campaign using community-based networking sites, including Twitter, Facebook, LinkedIn, YouTube and more. • Direct design concept and maintain Web site with over 2MM pageviews; implement, optimize and track all SEO and PPC activity. • Manage and implement email marketing campaign. • Create, manage and moderate a multi-author blog featuring world-class level digital media industry bloggers. • Liaison between media relations, PR and marketing executive teams. • Manage marketing budget of more than $1MM with high ROI results.
Jul 1999 - Present

Web Marketing Strategy Consultant

Freelance
Clients include Ransak Records Inc., Educational Connections, 180s Performance Wear, Jupiter Inc., Suburban Hospital and Tierra Vista. • Analyze marketing strategy and financial allocation procedures for local and international small business expansion efforts. • Manage all aspects of events management, promotions, press and industry trade shows and conferences. • Advise on brand imaging issues, such as logo and website design, and provided detailed research presentation. • Clients included Ransak Records Inc., Educational Connections, 180s Performance Wear, Jupiter Inc., Suburban Hospital and Tierra Vista.
Jun 2005 - Nov 2007

Research & Development Manager

TIG Global
• Translated emerging search engine marketing trends into tangible product and marketing initiatives for clients, including Local Search, Online Reputation Management and Web 2.0 applications. • Managed strategic research efforts, including deliverables used both internally and externally in online publications.
Feb 2004 - Oct 2004

Online Marketing Field Rep

Warner Bros.
Graduate internship executing local and national online buzz promotional campaigns of upcoming film releases via ad placements and contests with affinity Web sites.
Jun 2004 - Sep 2004

Marketing Communication and Events Specialist

XM Satellite Radio
Graduate internship managing partnership and sponsorship marketing opportunities.
Jun 2000 - Jun 2004

Regional Radio Executive

Associated Press
• Sales executive for broadcast and internet news services. • Managed territory of 1200 accounts with $1.1M annual billing. • Awarded 2002 Gramling Scholarship Award and 1st Place for highest increase in barter AQH for 2002. *Awarded 2002 Gramling Scholarship Award and 1st Place for highest increase in barter AQH for 2002.

Education

Education
2002 - 2004

M.B.A.

The George Washington University - School of Business
1996 - 2000

B.A.

George Mason University

Minor in Film Studies

Lambda Pi Eta (National Communication Honor Society)

Skills

Skills

Media Buying and Ad Management

Ad serving/management systems for banner fulfillment on both on company sites and 3rd party web placements.

Web Marketing - SEO/SEM

Working knowledge of optimizing Web site for search engine visibility, including meta data, relevant inbound links and strategic affiliate marketing. Experienced primarily with Omniture and Google Analytics systems.

Social Marketing and PR

Advanced social media campaigns using Twitter, Blogs, Facebook, LinkedIn, YouTube and more. Experience includes campaign-mapping, execution and analysis using various tools designed for tracking both activity and PR buzz pick up.   Tools include: PRWeb PR Newswire Vocus Twends TwitRadar HootSuite CoTweet ...and more every day!

Adobe CS3

Dreamweaver Photoshop

MS Office Suite

Word Excel Powerpoint